Product Development and Management:• Founding product manager for Lockscreen Infotainment app – Jiffyfeed.• Built product strategy and roadmap for this app from ground up.• Ran data-driven experiments, usability studies, analysis, & A/B tests to inform product direction.• Led the design team to develop all creatives - UI design, Logo, Video and Banner advertisement for the app.• Collaborated with technical team to iteratively build and improve onboarding flow and thus reduced new user acquisition cost.• Improved end to end customer experience (UI/UX) and enhanced product usability.User Acquisition and Growth• Acquired users through FB, Instagram and App store Marketing.• Defined and analyzed metrics that measured Jiffyfeed's success.• Integrated SDKs of tools like Firebase, Google Analytics and Flurry to analyze user behavior and friction points.Global Demand - Affiliate• On-boarded new accounts for affiliate business from Middle East and US for affiliate business.• Delivered revenue over 70K USD/month from these accounts mainly through affiliate channels.

• Managed digital marketing spends for Mobile and Web with partner agencies, ad networks and direct affiliates to increase traffic and transactions with effective ROI.• Planned media spends on CPC, CPI, CPO based on marketing goals and objectives.• Analyzed and optimized using smart tracking tools such as TUNE and Google Analytics to judge campaign effectiveness.• Created campaigns with deep links and deferred deep links to increase transactions for products with higher AOV.• Envisaged and implemented innovative methods to promote app installs through programmatic buying and native advertising with partnering agencies to maximize CRR.

• Getting on regular calls with advertisers and understanding goals behind campaign promotion on CPA and thus delivering the same.• Conceptualizing and executing the creation of global performance delivery channels for advertisers end goals beyond clicks/impressions.• Strategize advertiser spends across accounts and regions to ensure proper ROI for advertiser.Overall account management and Client coordination.

‌• Negotiate pricing and acquire inventory primarily on a CPA and CPM basis.‌• Ensuring that traffic sources maintain the minimum acceptable ROI metrics/goals.‌• Coordinate campaigns through all phases of launch and maintenance‌• Negotiation of the media buy, creative development, reporting and analysis, and optimization.

• Responsible for Business Development – Publisher Side.• Ensuring Campaign delivery above client’s expectations.• Handling local and international publishers/Ad-networks to expand business.• 360 degree publisher handling from Insertion order, campaign setup to Invoicing.• Understanding of different media buying strategies(CPC, CPM, CPI, CPV, CPA).• Optimizing and selecting the best suitable inventory for a particular advertiser.

Clients Handed : DuPont, NSDC• Dealing with clients.• Acting as a consultant between production house and client.• Creating & delivering presentations.• Ensuring client satisfaction by achieving delivery & service quality norms.

• Was a part of End - to - End testing team.• Getting and sharing the requirements from/with onshore Vendor Resources.• Understanding the complex business scenarios with queries and discussions with Business analysts.