Prodcut- Smartapp & Cricplay, Business Analyst & Operation Head
• Analyse and provided the MIS reports of daily acquisition, downloads, revenue fluctuation, Referral program, DAU/MAU, and Daily Marketing spends and generate consolidated reports for the same.• Analyse the health and success of online campaigns using a web analytics tool.• Worked closely with Product team to ensure marketing campaigns are properly tagged and tracked. • Responsible for Data preparation for daily campaign’s execution and analyzing the effectiveness of promotion… Show more • Analyse and provided the MIS reports of daily acquisition, downloads, revenue fluctuation, Referral program, DAU/MAU, and Daily Marketing spends and generate consolidated reports for the same.• Analyse the health and success of online campaigns using a web analytics tool.• Worked closely with Product team to ensure marketing campaigns are properly tagged and tracked. • Responsible for Data preparation for daily campaign’s execution and analyzing the effectiveness of promotion spending.• Understand the data input, processing and output requirements associated with system and data interfaces needed to satisfy the business requirements.• Analyse the actual data, identify/communicate data quality issues, and work with backend teams as needed to resolve them.• Explore the data appropriately - summarize the metrics and visualization of the report with the business team.• Manage day to day product operations related to content management contest scheduling and MIS.• Closely monitor and own the operations workflow and coordinate with relevant team for resolution of the issue.• Support the production environment by managing the data pipeline and detecting errors.• Work closely with product, marketing, and business teams to execute on their operational and reporting requirements. Show less