As a seasoned marketing professional with extensive experience in both Above-The-Line (ATL) and Below-The-Line (BTL) marketing, I specialize in crafting and executing integrated campaigns that drive brand visibility and customer engagement. My background spans strategic planning, creative development, and performance analysis, ensuring that every campaign delivers measurable results.Key Skills:ATL Strategies (TV, Radio, Print, Digital Advertising)BTL Tactics (Direct Mail, Events, Promotions, Experiential Marketing)Integrated Campaign ManagementMarket Research & Consumer InsightsInfluencer Marketingloyalty programsBudget Management & ROI AnalysisCross-Channel Marketing Integration

Handling Pan India branding & promotional activities.Planning & Development of POSM/POP material. Planning and execution of all kind of Outdoor branding like Dealer board, Inshop branding, Wall Painting, Hording. Cordinating with sales team and Distributor for space and other details Budget allocation and tracking for the particular area of branding and promotion. Working closely with designing team and assisting them for developing campaigns Development of promotional material viz. Posters, danglers and in-store branding. Developing new vendor and Cordinating with vendor for bills and Payments. Making reports & tracking sheet for HOD and work updates. Planning & Execution of CSR activity. Handling Exhibitions, webinars, seminars etc. Developing and Execution of Dealer’s meet, Van Campaign, Events, Outlet Pre and Post Launch of promotional activity.

Handling Pan India branding and promotional activities

 Handling the team of 18 to 20 members. Maintain the sales Report on daily, weekly & monthly basis. Market analysis & Customer Feedback. Client meeting. Visiting at stores, retailers for branding and promotion. Do the ATL & BTL activities to educate about our new products and features. Create the channels for sales executives. Complete the customer’s requirement/order. Monitors Customer support for Technical Solutions Proposed throughout the sales process  Generating sales with existing customers and developing opportunities with new customers. Provide regular Feedback to senior Management about Marketplace and competitor activity. Develop effective working relationships with customers through regular meetings and identify and obtain further sales and business development opportunities.

Responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives. Coordinating marketing campaigns with sales activities.Initiated the ATL and BTL activities for business development.