Heading Home Decor category; nurturing brands for eCommerce business on Amazon. Building selection and terms negotiation: Responsible for determining customer market needs, growing selection across sub-categories, brands, and use cases, managing vendor partners, optimizing vendor terms.

Managing & ensuring a team of motivated ASM/TSM. Close performance monitoring for the growth in primary, secondary and tertiary sales with channel development. Establishing distribution and dealer network to ensure continuous increase in WoD as well as growth of retail universe. Engage with all Channel Partners to generate required revenue growth, profit, cash flow and margins. Monitoring Competitor activities, Sales strategies & Customer analysis to explore new potential markets. Adherence to company policies and processes.

- Responsible for management & planning of business in the Region to achieve business results with ongoing customer satisfaction. - Responsible for Primary, Secondary and Tertiary Sales for the Company. - Engage with all Channel Partners to generate required revenue growth, profit, cash flow and margins.- Responsible for providing monthly sales & revenue forecast. - Responsible to identify grow and manage distribution infrastructure. - Work in collaboration with other functional Heads.- Responsible for managing customer escalations, customer problems, account conflict and participates in important negotiations with key customers.- Handle a team of extremely passionate 34 people generating a business of 96 Crs per annum.- Responsible for manpower planning, selecting and retaining competitive manpower.- Leverage all available networks and alliances to uncover additional sales opportunities.- Enable competency development and capability building within the Organization.

1. Timely cascade of sellin,sell thru and sell out targets across partners,distributor teams and retail stores in line with the sales guidance.2. Execution Planning (Store selection, Store wise targets, Roll out timelines) and timely communication of Trade Initiatives such as Displays, Contests,Scratch Card Schemes, Outbox consumer promotions, and foreign trips for Retailers and RDS partners.3. New product market launch planning in terms of outlet selection by channel (WOD), storesell volumes, demo phone store finalization and deployment.4. Track Distribution Basics namely, RDS Infrastructure and People, Training attendance, PJP Compliance, Use of Bluebook, WOD Target Achievement and analyze the Sales Results Sellin,sell thru and sell out performance, ViNo and MSS scores across RDSs and MDs and Sales Reps in the BM territory.5. Track Automation usage and benefits.6. Recognized and rewarded with certificate for best performance in champions program.7. Recognized and rewarded with certificate for best performance in MSS growth.

1. Responsibility to drive overall business for the region i.e Primary/Secondary 2. Channel management to ensure target deliver of each RDS and ensure each distribution parameter delivery.3. BTL activities planning and execution.4. Handled passionate team size of 15 people who are responsible for assigned territory distribution and assets management.5. Successfully increased R & W ft. by 25% across Amritsar zone in 2010 – 11 6. Tactically obtained support and direct coverage from private hawkers to strengthen distribution network in Amritsar(2010-11) & Ambala Zone(2011-13).7. Initiated Retailers activation program for Tea & Candy in 2012-13, which results growth of 12% in Tea and 6% in Candy over Last year Volume.8. Recognised as star performer for best performance in Tea category in Qtr-3(12-13) & Qtr -1(13-14)