• Managed VIP projects, categorizing savings under cost avoidance, cash, potential cash, and other financial metrics for both the Marketing Automation and Omnichannel (CDP) teams.• Led the technical prioritization and planning for SFMC, Formstack, and Salesforce CRM (SC) product development, aligning tasks with the technical team’s capacities and capabilities.• Defined and implemented technical processes and frameworks to ensure robust global governance of the SFMC platform.• Monitored system performance and conducted regular audits to maintain compliance with SFMC contractual limits, reduce license costs, and manage technical debt.• Collaborated with regional teams across EMEA, APAC, and LATAM to provide technical guidance and ensure alignment of SFMC with other systems and global initiatives.• Acted as a liaison between the SFMC team and other stakeholders, facilitating effective communication and coordination across departments.• Resolved CPU timeout issues in the Salesforce CRM environment caused by excessive Journeys created in SFMC on Sales Cloud objects by identifying and eliminating unused Journeys across different regions.• Established a user license management governance process, disabling SFMC user accounts inactive for 90 days, resulting in a 40% reduction in user license costs.• Led the migration of Formstack Pro to a native cloud environment to ensure compliance with regulatory standards.• Proactively reviewed email addresses in the SFMC database associated with Gmail and Yahoo domains to comply with Google and Yahoo's deactivation of inactive accounts older than two years, adding inactive subscribers to the Auto-Suppression list.

• Technically Led the onboarding of the LATAM, APAC, MedSurge regions onto Salesforce Marketing Cloud (SFMC), setting up Business Units, Hub-Spoke model, SAP, SSL, folder structure, cloud pages, and email templates, and hiring developers and digital producers for the EMEA team.• Developed Email address update automation - if Contact/Lead email address is updated in SC it will also updates in ALL SUB List• Developed health check automation to monitor if any critical automation is in paused/errored state a notification email will trigger to administrators• Developed hard bounce management automation – update contact/lead status in ALL SUBSCRIBER list to ACTIVE if SC email validation field set to true, this increased open rate by 4%• Developed Auto-Suppression list and to automatically add hard bounced subscribers to auto-suppress from future email sends, this helps in decreasing bounce rate by 6%• Maintaining the SFMC platform health & governance - Architect the whole design and flow of Data modeling within SFMC to make sure our data will not exceed the contractual limits, data backup, managing SFMC integrations, coordinating with Salesforce account manager and product teams to resolve platform issues such as Contact Builder and Journey Builder timeouts to ensure business continuity• Deployed IS Beacon on BSC websites so that dev team can deliver exit intent pop-up MVP use case• Oversaw the overall functional segmentation of customer segments and regularly meeting key stakeholders from the business and marketing teams and discussed progress as well as impediments and requirements grooming/clarifications, as well as refinements.• Integrated SFMC with Everest and deployed Pixel code to generate read metric in Everest and developed API solution to fetch these metrics back to SFMC DE so that end business users can utilize it in journey builder

• Led the onboarding of the EMEA region onto Salesforce Marketing Cloud (SFMC), including the setup of Business Units, Hub-Spoke model, SAP, SSL, folder structures, cloud pages, and email templates. Also, managed the recruitment of developers and digital producers for the EMEA team.• Delivered comprehensive training programs for the EMEA business team on complex topics such as SQL, Ampscript, Cloud Pages, and Journey development for technical teams. Conducted Lunch & Learn sessions for non-technical teams on Mobile Studio, Interaction Studio (IS), Customer Data Platform (CDP), and maximizing SFMC potential, creating detailed decks and documentation.• Improved email delivery rates by 7% through configuring SAP, DMARC, and Google CNAME for sender domains and implementing an Auto Suppression list.• Developed GDPR and DOI journeys and processes in both SFMC and Salesforce CRM (SC).• Achieved $800k in cost savings by managing the All-Contact count and reducing SFMC license costs via auditing and removing unnecessary contacts, with automation via SSJS.• Identified gaps in campaign execution and trained the EMEA digital team on data segmentation using Salesforce Reports to prevent irrelevant data syncs to SFMC.• Demonstrated underutilized Salesforce modules/features such as Einstein, CDP, Interaction Studio, Mobile Studio, and Social Studio, highlighting their value to the organization.• Collaborated with digital specialists and stakeholders across various divisions, including Endoscopy, Rhythm Management, Cardiology, Urology, and Peripheral Intervention, to gather requirements and provide guidance on Marketing Cloud journeys and educational campaigns.• Explored and activated Einstein products within SFMC to boost marketing capabilities.• Acted as a liaison between the technical team and Product Owner/Scrum Master, and facilitated communication between the EMEA team and the US Hub team for platform health and governance.

• Actively participated in scrum ceremonies, including sprint planning and retrospective meetings.• Developed and implemented global functionalities on the Salesforce Marketing Cloud (SFMC) platform.• Led the development of a Global Preference Center to centralize customer preferences.• Designed and managed email templates and folder hierarchies for streamlined content management.• Integrated new Business Units into the Salesforce CRM organization, ensuring seamless data synchronization.• Worked within a two-week sprint cycle, delivering iterative improvements to the platform.• Managed and optimized data flow between Salesforce CRM (SC) and SFMC, ensuring accuracy and efficiency.• Configured the Individual Email Result (IER) object in Salesforce CRM to synchronize email metrics data (e.g., opens, clicks, bounces) from SFMC back to Salesforce on Contact/Lead records.• Implemented a Master Campaign Member Data Extension, simplifying campaign segmentation for digital producers by enabling the addition of Contacts/Leads to campaigns via Salesforce reports and SQL joins across multiple objects.

• Developed multiple proposals and prepared sales pitch documents, contributing to RFP response solutions.• Led the migration of the Marketing Automation platform from Oracle Eloqua to Salesforce Pardot, ensuring a smooth transition.• Prepared for and successfully faced the CMMI Level-5 audit for the project.• Explored community-level partnerships between Nagarro and Adobe Marketing Cloud, assessing potential collaborations.• Implemented GDPR and DOI processes for EMEA clients, ensuring compliance with regulatory standards.• Conducted detailed quality checks on email campaigns and created a testing roadmap to enhance team efficiency.• Coordinated with Presales, Sales, Delivery, and Legal teams to draft comprehensive proposals.• Configured email sending domains in Pardot, providing the necessary DKIM and SPF records to clients’ IT DNS teams.• Implemented Salesforce Marketing Cloud (SFMC) from scratch for various clients and provided consulting to help clients choose the most cost-effective Marketing Automation platform based on their business needs.• Measured, analyzed, and generated reports on campaign performance, offering insights for optimization.• Designed, segmented, and executed email campaigns, adhering to best practices in email marketing.• Advised clients on leveraging Pardot and SFMC capabilities, including third-party integrations with GoToWebinar, Google AdWords, Facebook, LinkedIn, and Site Search.• Explored and implemented methods to send file attachments in emails through Marketing Cloud, specifically for a Mexico-based airline.

• Installed, configured, and troubleshot issues related to SQL Server 2008/2012/2014.• Managed installation and troubleshooting of Visual Studio 2008/2010/2013.• Provided resolution for VPN connectivity issues for onsite customers and users.• Diagnosed and resolved network issues involving LAN and Wi-Fi.• Managed user accounts, including creation of new users and resolution of domain/user account issues.• Coordinated with Dell/Lenovo for hardware-related issues, including logging and managing service calls.