Jitender Yadav Email & Phone Number

Gurugram, Haryana, India

• Managed VIP projects, categorizing savings under cost avoidance, cash, potential cash, and other financial metrics for both the Marketing Automation and Omnichannel (CDP) teams.
• Led the technical prioritization and planning for SFMC, Formstack, and Salesforce CRM (SC) product development, aligning tasks with the technical team’s capacities and capabilities.
• Defined and implemented technical processes and frameworks to ensure robust global governance of the SFMC platform.
• Monitored system performance and conducted regular audits to maintain compliance with SFMC contractual limits, reduce license costs, and manage technical debt.
• Collaborated with regional teams across EMEA, APAC, and LATAM to provide technical guidance and ensure alignment of SFMC with other systems and global initiatives.
• Acted as a liaison between the SFMC team and other stakeholders, facilitating effective communication and coordination across departments.

Gurugram, Haryana, India

• Technically Led the onboarding of the LATAM, APAC, MedSurge regions onto Salesforce Marketing Cloud (SFMC), setting up Business Units, Hub-Spoke model, SAP, SSL, folder structure, cloud pages, and email templates, and.
• Developed Email address update automation - if Contact/Lead email address is updated in SC it will also updates in ALL SUB List
• Developed health check automation to monitor if any critical automation is in paused/errored state a notification email will trigger to administrators
• Developed hard bounce management automation – update contact/lead status in ALL SUBSCRIBER list to ACTIVE if SC email validation field set to true, this increased open rate by 4%
• Developed Auto-Suppression list and to automatically add hard bounced subscribers to auto-suppress from future email sends, this helps in decreasing bounce rate by 6%
• Maintaining the SFMC platform health & governance - Architect the whole design and flow of Data modeling within SFMC to make sure our data will not exceed the contractual limits, data backup, managing SFMC.

Gurugram, Haryana, India

• Led the onboarding of the EMEA region onto Salesforce Marketing Cloud (SFMC), including the setup of Business Units, Hub-Spoke model, SAP, SSL, folder structures, cloud pages, and email templates. Also, managed the.
• Delivered comprehensive training programs for the EMEA business team on complex topics such as SQL, Ampscript, Cloud Pages, and Journey development for technical teams. Conducted Lunch & Learn sessions for.
• Improved email delivery rates by 7% through configuring SAP, DMARC, and Google CNAME for sender domains and implementing an Auto Suppression list.
• Developed GDPR and DOI journeys and processes in both SFMC and Salesforce CRM (SC).
• Achieved $800k in cost savings by managing the All-Contact count and reducing SFMC license costs via auditing and removing unnecessary contacts, with automation via SSJS.
• Identified gaps in campaign execution and trained the EMEA digital team on data segmentation using Salesforce Reports to prevent irrelevant data syncs to SFMC.

Gurgaon, Haryana, India

• Actively participated in scrum ceremonies, including sprint planning and retrospective meetings.
• Developed and implemented global functionalities on the Salesforce Marketing Cloud (SFMC) platform.
• Led the development of a Global Preference Center to centralize customer preferences.
• Designed and managed email templates and folder hierarchies for streamlined content management.
• Integrated new Business Units into the Salesforce CRM organization, ensuring seamless data synchronization.
• Worked within a two-week sprint cycle, delivering iterative improvements to the platform.

Gurugram, Haryana, India

• Developed multiple proposals and prepared sales pitch documents, contributing to RFP response solutions.
• Led the migration of the Marketing Automation platform from Oracle Eloqua to Salesforce Pardot, ensuring a smooth transition.
• Prepared for and successfully faced the CMMI Level-5 audit for the project.
• Explored community-level partnerships between Nagarro and Adobe Marketing Cloud, assessing potential collaborations.
• Implemented GDPR and DOI processes for EMEA clients, ensuring compliance with regulatory standards.
• Conducted detailed quality checks on email campaigns and created a testing roadmap to enhance team efficiency.

Gurgaon, India

• Installed, configured, and troubleshot issues related to SQL Server 2008/2012/2014.
• Managed installation and troubleshooting of Visual Studio 2008/2010/2013.
• Provided resolution for VPN connectivity issues for onsite customers and users.
• Diagnosed and resolved network issues involving LAN and Wi-Fi.
• Managed user accounts, including creation of new users and resolution of domain/user account issues.
• Coordinated with Dell/Lenovo for hardware-related issues, including logging and managing service calls.

Bachelor Of Engineering (B.E.), Electrical, Electronics And Communications Engineering

10Th & 12Th, Electrical, Electronics And Communications Engineering