B2B Marketing Strategy, Planning and Execution for SAAS product - Dancing Numbers (Certified via Intuit Inc.)Accounting SAAS Product distribution MarketingSEO and SMO Content Management Lead Generation via SEO, SMO and Email MarketingEmail Marketing and AutomationConversion and Retention of SAAS Product UsersLead Management via Hubspot, Salesforce and Netcore

B2B Lead Generation and ManagementSAAS Product MarketingEmail Marketing and Automation FlowFinance and Legal ManagementSEO, SMO and Design Team Management

Responsible for:Media BuyingEmail MarketingMarketing ResearchMarketing Strategy Planning and BudgetLead Management - Eloqua and BasecampSEM Campaigns Activities (Yahoo, Google & Bing)Affiliate & Ad Network ManagementTracking Solutions for Campaign Performance

Anti Virus Products Marketing Growth and Distribution Strategy (Download and Installation)Pay Per Call Campaign Implementation for Technical Support of Microsoft, Printer etc.PPC Campaign Set up on Google Adwords and SSP platformsMarketing Agreement Audit with Legal TeamFinance Management of different Marketing PlatformsAnalysis and Reporting of Growth with Senior Management

Fivelead Affiliate Network (c/o RH International Limited) having presence in India, US and UK. I have joined this network in its launched month where I am handling the following responsibilities:Business Research/ development and Client Relationship :* Marketing Research and client Selection (International level)* Responsible for Acquisition clients* Product and Business Analysis* Competition and Market Research * Budget planning and Online Promotion Strategy* Providing consulting to clients for process development and also help them in formulating marketing strategy* Campaign setup on Tracking panel* Constant monitoring on the client campaign progress and providing insights to the clients. Also initiating a change in strategy (If needed).Affiliate Marketing Management:* Direct and Indirect Recruitment of Affiliates* Media Buying* Engagement with affiliates directly, including contract negotiation and deal closure* Implement a system to track affiliate and user acquisitions, conversion and retention.* Optimize affiliate activities to drive high volume, high quality players to client sites* Plan and execute marketing campaigns/ promotions which can be used by affiliates to drive acquisition, conversion and retention of users* Monitor and report on performance of affiliates (including traffic and revenue generated) to ensure optimization* Monitor, review and optimize the performance of affiliate campaigns and produce performance reports.* Resolve any performance issues which may arise.* Develop monthly promotion for Affiliates to enhance the productivity* Fraud detection and sorting* Payment ProcessingSEO and SMO Activities* Branding and Popularity through Creating the Effective profile on Social Media Sites* Involvement in website’s SEO activities like content checking and new page creation etc.Reporting* Keep a close track on work in process, affiliates complaints and accounting.* Provide meaningful MIS to the management and Clients

Affiliate Marketing Management:- * Website and product category analysis * Creation the marketing road map to promote brands * Competition Analysis * Plan and execute marketing promotion strategies * Directly recruitment of Affiliates and deal closing * Media buying * Listing clients products/ services with Affiliate Networks * Deal closing with Networks * Listing on Search Engine Feeds * Client’s Google adsense and Amazon accounts handling * Suggestions for Tracking software * Regular monitoringBusiness Research and Set up: * Product and Business Analysis * Competition and Market Research * Online Promotion Strategy * Online Secure Certifications for site * Payment Gateways Implementation SMO Activities:- * Account setup and effective profile creation * Regular updates * Increase friends/ followers database * Blog creation, Photo Sharing, Video promotions and Social BookmarkingReporting * Daily, Weekly and monthly work report * Projects Report and Status

is a premier MNC technology enterprise working in the domain of e-marketing and e-commerce. Icronex is promoted by NetSurf Media a multi million dollars leading UK & Costa Rica based company; pioneer in the online entertainment industry.Company have own affiliate network for (named www.bingo4affilaites.com) focus on international market for promote the company's BINGO (eGambling) brands. My specific responsibilities included:• Build long-lasting relationships with existing Affiliate Base.• Analysis about the Page Rank and traffic of the Affiliate's website• Account management of affiliates (Payment processing, Commission calculation)• Work report on Daily, Weekly and Monthly basis• Professional affiliate network service provider• Engagement with affiliates directly, including contract negotiation and deal closure• Implement a system to track affiliate and user acquisitions, conversion and retention.• Optimize affiliate activities to drive high volume, high quality players to client sites• Plan and execute marketing campaigns/ promotions which can be used by affiliates to drive acquisition, conversion and retention of users• Monitor and report on performance of affiliates (including traffic, quality of players and revenue generated) to ensure optimization• Monitor, review and optimize the performance of affiliate campaigns and produce performance reports.• Resolve any performance issues which may arise.• Active involvement with the SEO Strategies (Link Building, Press releases Etc).• Develop Monthly promotions for Affiliates and Players.• Media Buying.• Market and Competitor Analysis.• Budget management for Marketing Activities.• Active involvement in acquisition of Small Websites and white labeling solutions.• Involved in Branding through Facebook,Linkedin and Twitter • Planning of Email Marketing Strategies and Buying Lists • Strategies promotions for Voice Blasts.

RH international Ltd. is a company deals in Website design, Online Marketing in UK, BPO (out bond) and providing all web solutions. Company have own affiliate network for UK (named Fivelead.co.uk) focus on Internet Marketing for the promotion, advertising and to conduct survey for the client’s products and services. My specific responsibilities included:SEO Responsibilities: (Online and Offline SEO)• Keyword research & analysis• Competitor analysis• Active involvement in on-page & off-page activities• Create social media campaign• Analysis about the Page Rank and traffic of clients and AffiliatesBusiness development Activities:• Creation of new business and maintain existing clients.• Design & manage the current marketing campaigns.• Choose the right publishers to promote the client’s campaign.• Lead generation and database maintenance.• Budget management for Marketing Activities.• Market and Competitor Analysis.• Implement a system to track campaign results (clicks, sign up and acquisition).