Jitendra Khorwal Email & Phone Number

Bengaluru, Ka, In

Gurugram, Haryana, India

Building fintech product for Kiraana ecosystem of Bharat AndFAME Score: AI-powered Comprehensive MSME assesment and evaluation tool.

Bengaluru, Karnataka, India

Ecommerce

Banglore

Responsibilities:● Build the product from scratch, detail product features, pricing, acquisition & monetization strategy. ● Developandimplement growth strategies, leading market research and competitor analysis. ● Execute marketing campaigns through Google and Facebook Ads, with focus on optimising CPIs. ● Ownproductanalytics, set up events and dashboards for relevant metrics and maintain them. Achievements: ● Decreased marketing CPI by 22%, by optimizing competitive marketing budgets, enhancing the targeting based on power users and product funnels, and reducing the page load time by 25%. ● Increased user activation by 55% by building the story creation module, increasing the number of stories on the platform by 10x. Also, optimized the activation funnel to reduce options available. ● Improved shipping time by 2x, by implementing agile methods of development, breaking down the projects into sprints and also improving allocation of resources based on performance and talent.● Pioneered an RoI first approach to digital marketing, tracking spends based on UTM parameters on ads and creating RoI cohorts, enhancing the RoI from 67% to 91% for digital marketing. ● Grew MAU by 19% by creating in-app journeys & sending notifications through user engagement tools like WebEngage and CleverTap & building feature level onboarding to boost MAU. ● Increased user retention by 13% by building a deep understanding for user behaviour and using it to enhance user experience, by identifying friction points and drop-off points and eliminating them.

Remote

▪️ Built survey & validation-driven landing pages following a backward approach & launched the EAP program using NO-code tools for shared Inbox, HC bots, and WA-commerce, which resulted in the validation of the idea and acquiring 20+ early adopters.▪️ Drive content-led growth strategy and wrote 15+ case studies and used them to pitch the clients in the sales calls.▪️ Conducted Market research, competitor analysis & user interviews to identify the latest trends, and technologies to find out opportunities and built a user-centric roadmap on top of it.▪️ Created wireframe & Lightning demos in ideation to bring clarity across the trio. optimized the process efficiency by 10%.▪️ Managed HC consulting vertical & optimized the sales funnel which helps to achieve a conversion rate of 10%.

Mumbai, Maharashtra, India

1. Completed one month-long freelancing project focused on redesigning the entire goal feature of the Super app (Fintech) while making data-informed decisions and managing stakeholders.2. Built a prototype of the revamped a Fintech App.3. Built data visualization dashboard for UAE-based food delivery App. It was a 3 week-long project.4. Designed a landing page for the International student community & forum. 5. Write content and manage social media account.

Mumbai, Maharashtra, India

Drove idea from scratch to build an marketplace for handicrafers/manufacturers and retailers across the footwear category including market research, user interviews and articulated MVP.Built and test MVP on WA business while keeping the current behaviour of Target audience in mind. successfully placed 350+ order across the country.

Bachelor Of Technology - B Tech, Computer Science, 8.9

Activities and Societies: Novato event organization, Contract sales for organizations, Organized Vacation Trips.•Gained knowledge.

Senior Secondary, Mathematics And Computer Science, A

Secondary, 10Th, A

Activities and Societies: winner of the Annual food festival I was in the top 7 out of Ten sections.