Jitendra Kumar Email & Phone Number

IMC Business is makes people healthy & wealthy contribution of direct selling & Network marketing industryThis yearâ™s KPMG report takes a look at how the Direct Selling industry has positively contributed to several flagship schemes launched by the Government of India in the past 2 years, namely: Skill India: The Skill India scheme seeks to provide the institutional capacity to train a minimum of 400 million people by 2022. The Direct Selling industry annually trains over 5 million people in marketing and communication skills, personality development and leadership skills.Make in India: Many Direct Selling companies now make in India. Some rely on MSMEs for manufacturing their products, investing in & providing the right equipment and machines to the MSMEs for production. Driven by these initiatives, several MSMEs have now developed capabilities to cater to the needs of other MNCs and have commenced supplying to them, in the process promoting the Make in India initiative Women Empowerment: Due to the dominance of women centric products offered under Direct Selling, the industry provides self-employment opportunities to a large number of women. In 2015 alone it has provided self-employment to over 3 million female distributors. By providing income generation opportunities and trainings, Direct Selling promotes holistic development of women.:: Digital India: The Direct Selling industry is adopting measures in the digital sphere that not only benefit the Direct Selling entities, but also ensure ease of doing business for its distributors and improved experiences for its end consumers.  Mobile applications and websites have been launched by Direct Selling companies for its distributors to order products, monitor payments and access training modules.Startup India: Direct Selling entities, are now catering to global FMCG clients. Direct Selling has also promoted startups in avenues such as transportation and logistics, trainings, app development, etc.

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  Swami Vivekananda Subharti University, Meerut

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