> Develop and implement comprehensive strategies to boost revenue and brand awareness.> Lead and mentor the sales and marketing teams, providing guidance and feedback.> Organize promotional events and activities to enhance visibility and engagement.> Plan and launch campaigns for new product lines and corporate promotion.> Track and report on performance metrics for both sales and marketing.> Create valuable content for the company’s online presence and publications.> Conduct market research to stay ahead of trends and competitors.> Manage budgets and allocate resources effectively across projects.> Build and maintain strategic partnerships with media, stakeholders, and potential clients.

Take responsibility for annual marketing plan, strategy and team.Identify and plan differentiated and impactful marketing strategies/materials.Build, manage and coach a high-performing marketing team.Drive the implementation of marketing campaigns that meet business objectives and drive leads.Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.Work closely with the sales department to align sales and marketing strategies.Manage marketing budget and expenditures.Maintain brand standards and ensure compliance across all marketing and communications channels.Identify competitors and evaluate their strategies and positioning and devise counter-strategies.Build long term relationships with employees, clients, government officials and stakeholders.

Collaborate with members of the Marketing team to penetrate key markets.Define the approach for the overall sale of new business and account retention.Develop a comprehensive sales and distribution strategy to maximise sales opportunities.Develop sales and distribution policies that reflect the organisation's goals.Direct the Sales team in generating proposals that define a clear path to client satisfaction and revenue growth.Establish customer relationship management (CRM) systems and guidelines to manage customer relationships.Establish internal guidelines for personal data protection based on applicable legislations, to manage customer data.Foster relationships with new partners to achieve desired revenue.Influence senior stakeholders within customers' organisations and premier buyers in the industry.Investigate factors impacting sales performance.Review sales performance by analysing performance reports.