Currently working as Zonal Head-Trade Marketing, handling Karnataka, Tamil Nadu, Kerala, Goa, Andhra Pradesh & Telangana region for Greenlam Industries Ltd., based at Chennai.

• Result oriented & dynamic professional with 12 years of experience in Brand Management,Vendor Management, Budgeting, Loyalty programs & Events.• Currently working as Senior Manager-Branding, handling Karnataka, AP, Telangana & Goa region for JSW Cement, based at Bangalore. • An effective communicator with good relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.• Ability to handle multiple priorities for consistent personal and professional development.

Taking care of All the ATL (TV, Radio and Print) & BTL (Wall painting, Signage, Outdoor Campaigns, Corporate gifting, Events) activities for Andhra Pradesh, Telangana,Tamil Nadu, Karnataka, Kerala, Maharashtra, Orissa & Goa ,handling team of 4, reporting to the top management.• Works closely with top management team on Branding Budget - Planning, delivery and evaluation. Strategizing, Planning and executing whole Media Plan / Budgeting ,• Coordinate & negotiate with Media Publication/Channels directly to ensure best deals for the company, on ground execution with Vendors.• Prepare written briefs for the creative development of various marketing initiatives in terms of Branding, Collaterals & other innovative solutions keeping in consideration the Brand guidelines.• To conduct various Sales Promotion Meetings Dealer / Sub Dealer Meets / Mason Meets/ Counter Meets/Engineer Meets / Factory Visits / Sponsorship/ Events.• Preparation of Collaterals for Sales & Marketing.• Guiding team about the core values of system, Developing team member for next level, Ensure job clarity to all team members, Periodic review of individual’s performance.• Verification of Bills as per PO terms and forwards the same to Finance.• Follow up with Finance for Payments and Co-Ordinate with vendors for bills• Prepare Letter of Intent and issue of Purchase Order.

To look after Branding activities for Maharashtra, Karnataka, Goa and Kerala. Lately worked at HO,Delhi, taking care of branding activities for Delhi, UP & Uttaranchal.• Development of annual marketing and advertising plans in collaboration with sales department.• Implementing innovative methods for the optimum usage of marketing and advertising budget.• Identifying the market requirements for Conceptualizing and implementing cost effective promotional strategies.• End to end management of all BTL marketing and brand development activities.• Professional relationship with media and advertising agencies to improve the brand image and also suggesting new ideas to the creative team to increase the ROI on marketing and advertising.• Maximizing Lead generation and Sales closure by coordinating with the sales team.• Monitoring and Reporting the tangible and intangible outcome of the marketing and advertising activities to the management.• Providing market analysis information pertaining to competitors, trends and activities• Preparation of brand plan-marketing, quarterly promotional strategy-input finalization and input implementation plan.• Understanding market and customer.

To look after Branding and all marketing activities in the given territory (Maharashtra, Goa, and Chhattisgarh)• Brand Management, Market Research, Vendor Management, Marketing Plan.• Identify and analyze local requirements. Liaise with Regional Managers to develop local marketing strategies. Align with overall marketing plan and assist execution of the strategies in order to meet local marketing needs.• Monitoring overall branding• Ensure maximum brand visibility and capture optimum market share.• Building and ensuring cordial relationships with the Sales department• Consumer Research including: Customer Satisfaction, Mystery shopping • Handle ATL/BTL Marketing, Media, CRM, Advertising, PR, TCE & Promotion activities