Digital And Sm Marketing
CurrentAs a Digital & SM Marketer at Blue Dart, I lead digital marketing initiatives to enhance brand visibility, optimize engagement, & track performance across various platforms. Key responsibilities include:SM & Campaign Management:✅ Oversee SM platforms, ensuring prompt responses to customer queries & business interests.✅ Enforce Blue Dart's SM guidelines to maintain a positive brand presence.✅ Track & report on KPIs for engagement & awareness.✅ Develop & execute digital campaigns on Facebook, LinkedIn, YouTube, & Twitter, focusing on PPC, display ads, & mobile app marketing.✅ Create engaging content, including copywriting for posts, eDMs, captions, & ads.Analytics & Reporting:✅ Use Google Analytics, Google Ads, & media intelligence tools to track website traffic, SEO, & digital campaign performance.✅ Provide weekly & monthly performance reports with competitor insights & actionable recommendations.✅ Share reports on SM performance, focusing on engagement & awareness ratios.SEO & Website Optimization:✅ Lead SEO initiatives, including keyword research & metadata optimization, to drive organic traffic.✅ Conduct website audits to ensure functionality & performance, adhering to release mechanisms.✅ Regularly update website content, including press releases & page layouts.Content Creation & Asset Management:✅ Create multimedia content (videos, GIFs) for internal & external use.✅ Manage the development & repository of digital assets, collaborating with agencies for timely delivery.✅ Optimize digital assets for cross-platform use & maintain brand consistency.Listings & Reputation Management:✅ Manage & optimize Blue Dart’s listings on GMB & Just Dial, ensuring accuracy & reporting fake listings.✅ Monitor & address fraudulent activities & fake pages across platforms.Research & Innovation:✅ Stay updated on the latest digital marketing trends & emerging technologies, recommending tools & strategies to improve efforts.