- Driving Sales Focus by ensuring uniform and robust processes to identify, track, pursue & win Deals.- Ensuring Top Line & Bottom line achievement through various product segments, Introduction of new customized products, aggressive pricing campaigns and Competitive analysis. - Established International markets in China, South Korea, Vietnam, Australia, New Zealand.- Developed over 19 International Distributors within 2 years. - Took start-up operation to over $11 Million consistently. - Spearheaded strategic international brand initiative that delivered 40% increase in Global sales. - Instrumental in driving consistent brand campaigns on way to establishing a differentiated consumer experience, driving specific Campaign properties and responsible for the Top line and RGM Growth along with Budget and Media planning for the campaigns - Establishing Global Linkages & initiating Market Development Effort.- Acquire and manage new customers and ensure client servicing of highest order.- Design and implement an array of marketing strategies along with promotional activities for new releases & special products- Social media management interventions and content development for specific projects- Coordinate with Creative, Production & quality team to create innovative, feasible and quality promotional offers- Trade Shows Participation, Branding in Trade Magazine, Road Shows.- Formulating strategies for OEM Brand management in consumer division.Major Projects HandledSEMA USAAAITF Motor Show (China)Thailand Motor ShowCIAACE Auto Show (China)Automechanika Frankfurt Show

- Instrumental in driving consistent brand campaigns on way to establishing a differentiated consumer experience- Driving specific Campaign properties and responsible for the Top line and GM Growth along with Budget and Media planning for the campaigns- Effective usage all Media verticals like TV, Print and Radio in the Campaigns along with Loyalty partners, BTL implementations and OOH- Formulating & implementing promotion plans and new concepts to generate increased sales for achievement of revenue targets- Design and implement an array of marketing strategies along with promotional activities for new releases & special products- Social media management interventions and content development for specific projects- Grand Launches – Store City, B2B- Create impactful strategies / promotions as per the detailed catchment reports- Evaluating the right medium of communication and verticals for impactful results- 360 degree Planning, Communication & executing overall, BTL activation, Outdoor options, Mailer Inputs & Store and Mall Marketing Signage’s for new launches- To manage marketing budgets and maximize returns through effective mediums and efficient vendor management

- Managing Sales marketing activities, Pan India and for International Market (Brazil)- Annually achievement of 128% of International Business with a Target of 1.3 Million US Dollars. - Achievement of 160% of Indian Business with a Target of 9000 Lacs Annually.- Develop & maintain a strategic plan for business growth and trade schemes for dealers & distributors - Drive Product Launch via effective ATL & BTL campaign - Drive Marcom Excellence- Provide marketing support to the retail & institutional Sales teams include,a. Retail Sales: Support & Manage marketing activities of over 800 distributors at the primary level b. Institutional Sales: B2B – Support and provide inputs to over 250 bulk institutional consumersc. Merchandising at store level and updating on regular basis- Margin management: Improve pricing excellence and impact, SKU Rationisation, Cost Management.- Develop and implement comprehensive marketing plans through allocation of Marketing spends budget in the most ideal and acceptable manner.- Drive business and product line strategic opportunities- Manage BTL activities in effective manner to give customers the feel of the product - New Product development & Launch (new concept, range, New SKU)- Market Research (External - define the brief) & (internal research - define the parameters)- Introduce premium products by defining their value addition and value proposition along with their positioning and pricing strategy in select potential segments.- Draft, circulate and effectively implement pre-launch, launch and post launch activities along with effective market communication and press briefing.Major Projects HandledExclusive Tie up with Viacom 18 for Bigg Boss (Season 7): Planned and executed Branding Activity for Ultra HD Cameras. SaaS (Security as a Service): Introduction of a new concept in the Indian market with the introduction of SaaS (Security as a Service on Cloud).

- Developing marketing strategy with communication plan for campaigns, new business acquisition and cross sell marketing- Coordinating with Advertising Agency, Merchandising agencies to develop Copy, Campaigns, Promotions, Labels and various Advertising Material & Artworks.- Liaising with the product team and identifying the right communication channel for identified target audience and plan the ATL / BTL campaign- Conceptualize the Brand Campaign and ensure flawless execution- Racking upcoming media innovations and updating vendors on POP’s, Outdoor Advertising, Printers, Publications, Channels, etc.- Analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning marketing strategies.- Monitoring the annual expense budget and keeping the track on spent on the marketing funds- Coordinating with Finance Department for forwarding bills and tracking payments against the budgetMajor Projects Handled• Launch of ONIDA PRE-COOL Air-Conditioners (Bangkok): Planned and executed dealer meet at Bangkok which included Conference, Gala Dinner & Site Seeing. Regional PR Meets & dealers Meet across INDIA. Promotion during the peak season of festive this includes BTL creative’s & ATL support • Launch of ONIDA KYS70 Mobile Phone: Worked along with the team to organize the press conference to launch the mobile phone. In addition, created the complete innovative, cost effective activities to increase awareness and sales • Relaunch of Onida Website: Worked along with the website agency to create the CMS link, data sourcing internally and creating the new website.

Growth Path:• April ’02-Oct ’02 Management Trainee • Nov’02-March ’04 Assistant Merchandiser (Middle East Market)• April’04 -Feb'08 Manager Head (Europe, Latin America and Middle East Markets) Accountability- Accountable for Middle East (From 2003 to 2008) & Latin America (From 2004 to 2008)- Portfolio of Consumer Electronics (Video & Home Appliance) of USD4 Million. - Achievement of 120% of Targets and giving a growth of 20% YOY.- Instrumental in growth of strength of Pioneer Brands like Premier Japan (Panama) & Q-SEE (in USA) - Part of a core team in the company working on new avenues to market products.- Framing strategies for establishing greater awareness about company & its products. - Customer Relationship Manager ( C.R.M )- Product Innovation- Product Launch- Data Analysis- Vendor Relation and Negotiations- MIS on Kitsoft and Eastop ERP’s