Broadcast Media Leader with a 15-years track record in linear and non-linear Media Operations. Exceptional leadership abilities and effective communication skills, enabling motivation of teams towards superior performance). Proven expertise in content management, project co- ordination, vendor management and workflow optimization. Adept at navigation complex broadcast environments while delivering high quality results. Committed to staying ahead of industry trends and seeking opportunities for professional development.An experienced digital & broadcast professional. The journey has been a punnet of professional achievements & advancements, learnings, transitions, and many more in the trajectory. I've had the opportunities to be part of the core team in launching wide range of television & digital brands across the spectrum- entertainment, sports & factual.Workflow development & management, account management, client services, future planning, content localization, media management are my competencies. Forge and maintain strong relationship with vendors and distributors, overseeing contract negotiations, performance monitoring and quality control.Successfully led the migration of playout content to cloud/hybrid infrastructure, resulting in enhanced scalability, flexibility and cost efficiency. Managed deployment of Broadcast Management system, enhancing operational efficiency. Established the cloud workflow during the COVID‑19 lock down, enabling uninterrupted content production and distribution, while ensuring business continuity.