Heading the marketing portfolio for the group with focus on Brand building and enhancing the sales velocity across projects.

Responsible for Marketing of projects under Real Estate, Retail & FEC categories.

Planning the quarterly marketing calendar for projects in Mumbai, Pune and Nashik. This is in line with the sales targets & leads required for respective projects.To oversee the execution of marketing activities planned through a mix of communication & various media channels. Customer segmentation & media analysis of different channels forms a key part for the planning of marketing campaigns.To plan and execute special events such as Channel Partner meets, Property exhibitions & Customer centric meets.Improvise on the existing processes for various Marketing functions. Handling the corporate digital marketing initiatives through relevant platforms on web, social media & online reputation management.

Extending the Brands on the digital medium. Responsible for websites, online campaign's (search and display), ORM & SMO for multiple projects of Lodha Group in Mumbai ,Pune & Hyderabad.Brand extensions – Successfully launched projects across affordable, aspirational and Hi- end categories through the respective websites and media campaigns. Multiple offer related campaigns successfully executed across projects with ROI as the primary objective.Media optimization – Handling and scaling of Google SEM campaign (ie the best performing media platform) by 2X in a span of 1.5 years. Established long term deals (6 months) with property portals like 99Acres and HDFCRed.com for multiple projects along-with seamless backend integration.SMO & ORM – Managed the branding campaign – “Daddy diaries” on social media for New Cuffe Parade project that won the Bronze award for Best social media campaign of the year – IDMA, 2013. Handling online reputation management across projects.MIS – The online master sheet is maintained that provides a month-wise & Y-O-Y snapshot of the digital media performance across projects. Media campaign review done in a periodic manner.

Handling the end to end digital marketing for multiple projects across Hi end, affordable and aspiration based categories in Mumbai, Pune and Hyderabad. Activating newer channels for lead generation with a focus on ROI.Activated the online payment gateway for the real estate project - Palava.

Duration: 12 Months Job Profile: Formulating strategies for brands in the owned and earned media domain of digital marketing. Drafting of the social media campaigns & supervise the execution of the same.

Duration: 14 Months Job Profile: Web Strategy: Designing strategies for the brand site / micro site on the basis of the brand values, campaign objective, TG behavior and the opportunities offered by the medium. Articulating the content and offerings of the website through an e-comp analysis of national as well as international benchmark sites and the need gap analysis done for the same. Formulating the ideas/tactics to promote the portal through the digital medium.Web Analytics: Reviewing the performance of the website through third party website performance tracking portals like Google analytics, web trends etc. The website performance analyses helps in optimizing the media campaign and have structural modifications in the site.Social Media: Educating clients about the growth and the potential offered by the medium. Executing social media campaigns through identifying the relevant platforms from the social media domain, with a focus on the social networking sites. Consumer behavior: Analyzing the consumer behavior online through various research reports. The activities done online, time spent online, focus on specific genres of online activities with respect to demographic age groups. Clients handled: Smirnoff : Website analytics and suggestions in the site architecture and approach depending on specific media campaigns and tactical promotions. Johnie Walker : TG understanding for the media campaign to promote the "Keep walking India" campaign online.HSBC : Web analytics for the brand site and Proposal for Micro site for specific segment i.e. NRI.Dr Batra's : Design ,execute & report the performance of the online reputation management campaign for the brand.Industry Projects Organization: 'Madison Communication's pvt. Ltd'Project brief: Market research for Asian paints for the brand recall created by their tv commercial for the product 'Apex Ultima'.

Repositioning of the Groups 4 Star Brand namely "Lotus Suites" as "Vits" Properties.