Jithin Basheer Email & Phone Number

Dubai, Ae

Dubai, Na, Ae

As Head of Marketing for Volkswagen, I spearheaded the strategic planning and execution of comprehensive retail marketing strategies and annual plans aligning goals across 7 Business Units, 3 Markets, and 8 Brand Centres. I also oversaw marketing budget management, ensuring optimal allocation of resources to maximize campaign effectiveness and drive ROI.Key Projects and Highlights:| Developed and executed the annual Always-On Digital and Performance Marketing Strategy for the complete VW product portfolio, generating over USD 50M in annual revenue| Built and led a high-performing team with supporting systems and processes for managing sales and marketing leads, achieving a 20% increase in sales conversion and generating over USD 10M in incremental revenue over two years| Implemented an organization first, AI-driven customer prospecting and retention system activating multiple touchpoints across the customer lifecycle, resulting in USD 2M in incremental revenue in less than a year| Successfully launched a new addition to the VW product portfolio targeting a new segment, employing a comprehensive 360-degree go-to-market strategy resulting in a retail revenue impact of USD 8M and USD 1M in PR coverage

Dubai, Na, Ae

Managed Porsche's digital strategy, overseeing 40% of the overall marketing budgetKey Projects and Highlights| Oversaw the design, implementation, and management of the Porsche digital advertising strategy, focusing on acquisition, retargeting, and lead nurturing to maximize customer engagement and drive conversions| Held complete ownership of the performance marketing pillar directing two supporting agencies to drive campaign success and maximize ROI| Directed the digital transformation of retail and CRM systems by leveraging Oracle Marketing Cloud driving data-driven decision-making| Led the development of all lead scoring models to enhance lead quality, resulting in a 25% increase in conversion rates and improved sales pipeline performance

Dubai, Na, Ae

Led the experiential and public relations strategy for Porsche, managing 35% of the overall marketing budget to enhance brand equity and customer engagement| Planned and executed 10 New Product launches and 1 New Facility Launch with average budgets of USD 200,000| Developed and executed 20+ test drive and racetrack experiences, accelerating customer acquisition, boosting conversions, and generating AED 45 million in sales| Managed five press conferences and proactively engaged with media and influencers, organizing 100+ media test drives that generated over AED 2 Million in media coverage

Dublin 2, Ie

Responsible for Sales Enablement and Proposal Management| Coordinated RFI/RFP response authoring including sales collaterals design for over 15 projects| Worked closely with Client and Accenture senior leaders to design and deliver value driven business proposals and client presentations to more than 25 prospects

Redmond, Washington, Us

Co-ordinated and implemented comprehensive marketing strategies for the launch of Nintendo’s flagship product, the Wii U, under the guidance of the Brand Manager, Europe Geography| Formulated and executed marketing tactics for 7 primary software titles and supported marketing initiatives for secondary software releases| Managed Nintendo’s monthly live stream public communications initiative, Nintendo Direct, presented by the President, Nintendo Europe – Supervised 4 Nintendo Directs| Co-ordinated the design and delivery of 4 Television and online commercials and more than 15 print advertorials

Dublin 2, Ie

Engineered infrastructure services and supported testing and production environments for client’s broadband ordering system| Managed 8 software releases and was designated as the point person for coordination with 4 external teams in 3 countries

Master In European Business, Business Administration And Management, General

Post Graduate Programme In International Management, Business Administration And Management, General

Bachelor Of Technology (B.Tech.), Electrical And Electronics Engineering