Handling Sales & Ops of Alternate Channel for geography across Karnataka , AP & Telengana , managing Topline & Bottomline priorities.

Ensuring Overall Business Delivery - Financial & Market Share New Channel Development - Account Expansion - Business development , skus plans, TOT closure, signing off , order and VI cordination, handling it for 3 months directly on ops and hand over the ops to respective regions, Average expected sale / year / account Rs 1 Crore, Trade Activation, Business Negotiation , Maintaining transaction HygieneTrade Marketing - Manage existing & create New VI for activations, Design & execute GTM's end to end, Initiating Impactful Channel Activations resulting in Business Growths.Managing Imagery Accounts - Airport, Entertainment & Chain Accounts(Offices & HORECA)Maintaining & Coordinating Supply Chain for all Key Accounts.Driving Regional Sales through sharing - Monthly Trackers, Devising Sales Contests, Dashboards& Reviews.

Managing & Running Rewards & Recognition Programs for Britannia Sales – Internal & External Handling all Promotional activities in WS Channel ( 200 Cr) & Key Accounts (40 Cr)Activation - from conceptualization to execution for maximum channel extraction and profitability. Devising various consumer-connect programs, sales contests thus providing an impetus to Sales.Developing strategies to maximize market share through regular consumer-Trade interactions (distributors & Wholesale-KATs) & market research.Handling Wholesale & KATs – Channel sales program management, Supervising competition counter activations, completion analysis & creating a dominant Visual Impact for Britannia.Handling Business Volumes up to Rupees. 240 Crore PLUS/month Pan India. • Trade Activation:Assisted in developing Trade Marketing strategies to maximize market share through regular consumer interactions& market researchDeveloped & Managed Loyalty Programs for Wholesale & Key Account Traders.Trade- WS & Retail Activation: Conceptualization to executionConsumer connect programs Provide Shopper solutions•Planning: Developing game plan to align Trade Marketing strategies with the Overall Sales Strategy calendarize & execute the plan Track progress, do course correction & measure the key metrics to achieve the desired shifts Ensure all plans are in place and periodic tracking of channel performance and sampling programs• Vendor Management:Co-ordinate & develop vendors, audit agency & manpower agency for smooth Trade Marketing operations Creation of supplier base for visibility & promotions• Budgeting:Preparation of budgets & allocation of the sameBudget planning & spends reporting on activity & period basis

•Lead role in implementing and monitoring Distribution Network for enabling product availability in Retail, Wholesale and institutional channels.•Responsible for sales generation (Primary & Secondary) by taking the lead role in Inventory management.•Strategy development and design market and outlet coverage plans with the support of Distributor Staff.•Training the Distributor sales force and field sales staff.•Responsible for sales & commercial processes from Regional Depot to channel partners in trade.•Handling a channel partner size of 6-8 Distributors and 3000 outlets.•Lead sales promotions and awareness campaigns to promote the brands.•Planning and implementation of new customer creation and retention schemes.•Handling Consumer complaints and Objections.•Planning and executing Product Launches and market research on localization of the product.

Provide industry, consumer and customer trends to develop strategic action plans.Distribution Management.Sales Target achievement.Customer complaints redressal.Lead retail customer penetration across multiple contacts and departments.Product Launches.Category development in the market.