Jitka Kouba Email & Phone Number

Hlavní Město Praha, Hlavní Město Praha, Česko

Responsibility for the strategy and implementation of marketing activities. The main goal is to strengthen brand awareness, increase sales and build long-term relationships with both B2B and B2C customers.Creating effective marketing campaigns, analytics, creativity and innovation to achieve maximum efficiency.Focus on digital marketing and online strategies as well as traditional media.Close collaboration with business, finance and other departments for an integrated approach to marketing.#HRmarketing #digialmarketing #socialmedia #ai #trainings #brandmarketing #events #employerbranding #spokenperson #ecommerce #pr #leadmarketing

Hlavní Město Praha, Česko

Creation and management of an effective marketing strategy for the Czech and Slovak markets.Development of advertising campaigns, promotion of products and services and brand building.Monitoring campaign results and data analysis to optimize marketing activities.Management of online and offline marketing channels, including social media, SEO/SEM and traditional media.Working with the sales team to coordinate sales and marketing initiatives and ensure alignment between the two functions.Creating marketing budgets, negotiating with suppliers and maintaining relationships with interested parties.

Prague, The Capital, Czech Republic

Responsible for leading and implementing effective marketing strategies in the digital environment. From managing digital marketing and PR to creative strategies to strengthen the brand.Planning and execution of online campaigns, website search engine optimization (SEO), social media management and implementation of digital advertising strategies and innovations.Customer relationship development, media strategy and internal and external communications.Managing and coordinating a team and motivating individuals to work effectively towards common goals. Responsible for budget allocation for marketing activities, cost tracking and ROI evaluation.#PR external/internal #on-line marketing #performance #HRmarketing #trainings #brandmarketing #graphics #strategics #events #employerbranding.

Prague, The Capital, Czech Republic

Marketing and PR consultant for clients (PRcom, Grada publishing, Dentamed etc.)

Prague, The Capital, Czech Republic

Responsibility for marketing communication for 8 e-shops in ČR and SR. Kasa.cz was third the biggest e-shop in Czech Republic and Hej.sk was the best e-shop in Slovak Republic. Strategic marketing planning. Marketing focused to performance online marketing (PPC, display) - tools - Adwords, Sklik, Adform, remarketing, retargeting, RTB. Offline marketing - outdoor campaignes (billboards, public transport), TV campaignes, print advertising. Strong experience in PR communications - spoken person in Czech Republic and Slovak Republic.

Prague, The Capital, Czech Republic

Responsibility for marketing communication for Kasa.cz and Hej.sk. Strategic marketing planning. Marketing focused to performance online marketing (PPC, display) - tools - Adwords, Sklik, Adform, remarketing, retargeting, RTB. Experience in PR communications - spoken person in Czech Republic and Slovak Republic.

Responsibility for clients care, acquisitions new clients, contracts with agencies...

Bakalář (Bc.), Organizational Communication, General

4, Economics