Jit Lahiri Email and Phone Number
Jit has almost 20 years of work experience across Global No.1 Companies such as Meta (erstwhile Facebook), Disney – Star (Marketing - Media & Entertainment business), Ogilvy & DDB (Advertising Strategy)Want to know more? Read on:--------Professional Experience:Digital, Marketing & Content, Partnerships & Consumer tech strategist with nearly 20 years of experience in driving digital transformation, brand engagement, marketing and cross-functional collaboration for marquee brands. Proven expertise in building consumer-centric digital - tech experiences, leveraging data. A strategic leader adept at guiding high-performing teams, developing long-range digital roadmaps & executing impactful consumer engagement initiatives to meet business objectives.Demonstrated success in leveraging strategic insights, innovative digital experiences and cross-functional collaboration to achieve brand growth and revenue goals.Recognized as Meta’s No.1 SPM globally by Mark Zuckerberg for outstanding contributions in scalingaudience engagement and driving partnerships. Strong track record in building integratedcampaigns including notably the launch of Instagram Reels in India as a part of the core team.Core Skills:1. Global Partnership Strategy: Designed high-impact, revenue-driven partnership strategies for international expansion. 2. Remote Team Leadership: Led cross-functional teams across EMEA and the Americas, fostering collaboration and innovation. 3. Market Activation & Launches: Launched and scaled digital products, including Instagram Reels in India. 4. Revenue Growth: Drove $19M regional revenue growth at Meta by prioritizing strategic initiatives with multiple '0 to 1' success stories. 5. Data led insights: Streamlined multi-stakeholder processes through data analysis. 5. Cross-Functional Collaboration: Worked with global teams & 200+ partners to align digital strategies.6. Team Leadership: Mentored high-performing digital marketing teams, promoting innovation. Moments of note in Jit's career:1. Awarded by Mark Zuckerberg in 2018 as the No.1 SPM global across 300+ SPMs.2. Helped launch multiple products as part of the core team - such as Reels during COVID3. Led Meta's partnerships with ICC (110M USD deal), IPL teams organic partnerships, ISL, etc4. Grew East from 0 USD revenue to 19M USD in just 3 years5. Multiple EFFIE (Advertising Strategy Awards) Winner6. Represented Meta as key note speaker in multiple events such as Creator Day, AAM, etc7. Led regional relationships across Creators, Digi-pubs, Broadcasters, Influencers, etc
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Chief Executive OfficerJit Lahiri ConsultingKolkata, Wb, In
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Head Consultant - Marketing, Platforms & Content StrategyJit Lahiri Consulting May 2023 - PresentI am the founder of Jit Lahiri Consulting. Our savvy team ensures that you get an unbiased perspective on how to grow your business via both organic (always on) and paid marketing across all major platforms. Our recent Clients include Agencies such as VML, Media houses such as ABP, FMCG brands such as Unilever- Lakme and Personal Care brands such as Colgate - Palmolive to name a few.
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Guest FacultyIndian Institute Of Management, Kozhikode Mar 2024 - PresentKozhikode, Kerala, IndiaJit teaches the MDP batch of IIM-K as a guest lecturer (and visiting faculty where needed). His area of expertise is in guiding students on how brands can grow on digital without spending pending. In short it is about learning how one should work with the existing AI of Meta/ google to aid in brand discovery. Further more, he executes this with a mix of workshops & presentations plus formats that is a plug and play format for students to use in their own daily lives. -
Co-FounderOnce Upon A Time Playhouse & Cafe Feb 2024 - PresentKolkata, West Bengal, IndiaI am the co-founder at a one of a kind playhouse and cafe which prioritises the interests of parents as much as we do so for children. We do this by providing exceptional food/ cafe services (menu is curated by a Michelin Star Chef from New York). Further more our play area is split into pretend play and indoor play areas with our toys imported from across the globe. Please do drop in if you are at Kolkata and share a cup of coffee (or tea) with us ❤️ -
Head, Sports Partnerships - India & Entertainment Partnerships Spm - East IndiaMeta Apr 2022 - Jun 2023Kolkata, West Bengal, IndiaJit had a dual role at Meta as a 'Head of Sports Partnerships, India' & 'Entertainment Partnerships SPM', East India.As the 'Head of Sports, India' he primarily worked on the following:1. ICC: Ran the 100M USD Deal for Meta for T20 WC; Women’s WC leading to the best ever metrics for Meta.2. IPL: Ran IPL 2023 across all 10 teams & broadcasters - Star Sports & Jio Cinemas3. ISL: Ran ISL 2022 with Reliance and other teams4. Olympics 2024: was working with the committee to make India a top 3 Olympics hub5. Digipubs as Marketing Partners: Cricinfo, Sportskeeda, Sportzwiki, Sportswallah, etc6. Sports 2.0 (A non-cricket & 100% organic play): Hockey WC, Athletes, Wimbledon, PKL, Premiere League, Marathons, etcAs the Entertainment Partnerships Lead in East India, his primary achievements were the following:1. Growing Revenue for Meta ($): ‘Zero’ to 19M USD plus in 3 years2. FB vs YT: The only region where FB was at 2.5X YT revenue in 2022 (Source: Vidooly Reports)3. Business Development: Grew Meta's presence across a 110M + MAP from Bengal to Bhojpuri, Odiya, NE4. ROI: Highest ROI & WH per video in India, including tricks to monetizing Music clips5. Deals: 14 Deals in 2022 alone; over 50+ deals through last 3 years6. Deep Partnerships: Across Entertainment (Studios, Broadcasters, Digipubs), Creators, News, Sports7. Scaled Partnerships amongst Creators: Set up the scaled eco-system of creators in East -
Media Content & Community Partnerships, Lead - East IndiaMeta Jul 2019 - Apr 2022Kolkata, West Bengal, IndiaJit mentored studios/ production/ digipubs houses, actors, creators and GEC channels on how to grow on both Facebook and Instagram. During this tenure he grew the market from 2 states in India to 11 states and more than 12 distinct languages. Literally, the digital heartland which is likely to be the home to India's next 500M Internet users.
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Head, East Cluster - Mcd TeamMeta Aug 2016 - Jul 2019Kolkata, West Bengal, IndiaJit is the first and only employee of Facebook in Eastern India. In fact, he was the first ever WFH employee of FB. His role is that of a coach and mentor where he closely interacts with Eastern India's biggest (non-political) influencers, content producers, production houses, news agencies & media companies. This in turn helps each of these entities build a more engaged community of fans and followers. As the Scaled Team Lead for East India, he grew smaller partners into digital stalwarts across both the news and entertainment sectors. In 3 years he expanded his markets from Bengal to 9 adjacent states. Also, helped build FB into a powerhouse in a region where YT was the go-to platform for most large publishers.
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Avp & Head Of Marketing - Star Jalsha & Jalsha Movies [Star Is Owned By Disney]The Walt Disney Company Aug 2015 - Aug 2016Kolkata Area, IndiaMovies & serials are often defined by the journey of a hero who battles against huge odds to come out victorious. The story of a channel(s) in India is no different.As the Head of Marketing & AVP in the Eastern Region for Star Network, Jit was tasked with making the Hero called Star India even stronger as it took on a horde of competition which ranged from the old (other TV networks) to the new (savvy digital players & content producers). This was coupled with psychological changes such as shorter attention spans & lower affinity towards repeat content as mobile devices took a firm grip on Bengal.Diligent insight-mining & a super-talented team helped Jit implement the strategic plans that were worked out. This helped Star Jalsha touch its highest ever GRP ratings & in the process helped it achieve the biggest GRP gap over its nearest competition. -
Senior Planning DirectorOgilvy & Mather Oct 2010 - Jul 2015Kolkata Area, India (Calcutta)Jit drives the strategic planning, market research & digital-social thinking for key Ogilvy clients in the East. This portfolio includes/ has recently included clients such as Vodafone (5 Circles), ABP - Ebela (Print - Regional), ITC non-cigarettes division (Kwiknic), Greenply (Interior Decor), Linc Pens, Atletico-de-Kolkata (Soccer Club), Star Jalsha (TV - Regional), TATA Steel, Goodricke Tea & Lafarge amongst others. He was also driving the thinking for ITC (FMCG) brand ‘Superia’ – Soaps & Shampoos in 2010-11 on behalf of Ogilvy’s sister concern Meridian based out of Mumbai.In the recent past, his work on ITC Kwiknic Won the EFFIE 2014 bronze & the brand thinking on TATA STEEL led to it becoming the 'Most Admired Brand' in India in 2012. -
Director Brand Communications: Planning & StrategyDdb Mudra May 2005 - Oct 2010BangaloreIn his previous stint, Jit spent more than 5 years at DDB Mudra, Bangalore. He still holds fond memories of DDB Mudra, as this was the place where he learnt the ropes of advertising. It was the ‘Agency of the Year’ for South two years running & the only agency to win Cannes from South in 2010. As a member of the planning team for Mudra South, he handled Clients such as Aditya Birla (Peter England), UB group (McDowell’s No.1 & Signature whisky), Jockey India, Amrutanjan, Kerala Tourism, TTK Prestige, Ashok Leyland, Nippon Paints, Base Batteries, Henkel (Fa deos), Malayalam Manorama, Sobha real estate, etcHis responsibilities included leading ‘Brand Positioning/ Repositioning’ exercises, ‘Brand Architecture Design’, ‘Naming Theory’, ‘Market Research Initiatives’ & regular ‘Insights’ development. Also, as an essential part of the new business team in 2008-09, Jit was a part of 6 successive pitch wins based on ‘strategic – creative’ collaborative presentationsThe work & thinking developed on Jockey India (‘Just Jockeying’) got exported to all global markets. -
InternshipJwt Mar 2004 - May 2004As an intern at JWT Bangalore, worked on Spice Telecom & multiple pitches
Jit Lahiri Education Details
Frequently Asked Questions about Jit Lahiri
What company does Jit Lahiri work for?
Jit Lahiri works for Jit Lahiri Consulting
What is Jit Lahiri's role at the current company?
Jit Lahiri's current role is Chief Executive Officer.
What schools did Jit Lahiri attend?
Jit Lahiri attended Mica | The School Of Ideas, Siddaganga Institute Of Technology (Official), Don Bosco School, Park Circus, Kolkata.
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