Are you struggling to harness the power of data, AI, and Gen AI in your business? Are you feeling overwhelmed by the sheer volume of data at your disposal? Are you unsure how to implement and scale data-driven transformation?In today’s digital age, data, AI, and Gen AI are increasingly becoming the driving forces behind business growth, innovation, and competitive advantage. However, this data-driven transformation is not a small feat and takes substantial resources, time, and careful planning. Think of this as a marathon with multiple sprints within, and the 90-day (13 weeks) sprint I have included in this book should serve as the essential kickstart for your journey and help you develop a robust plan for the transformation.This book will guide you through a comprehensive D.E.C.I.D.E.R. framework: setting up an agile cross-functional squad, formulating a robust data strategy, exploring, and prioritizing high-value use cases enriched with real-world success stories, launching empowered and governed self-service, and much more. With my practical advice and proven techniques, honed over 25 years of experience, you will unlock the full potential of data, and attain the data-driven success you’ve always aspired to achieve. So, why wait? Are you ready to be data-driven? Let’s get started!

Responsible for driving the conception and implementation of a state-of-the-art Data, Analytics, Business Intelligence, and Reporting Centre of Excellence with a focus on enablement strategy and capability building across US commercial functions.

Led Enterprise Data and Analytics for Nestle USA. Responsible for building and leading the Data & AI Strategy and Governance, Cognitive, Data Science, and Advanced Analytics solutions that enabled Nestle USA to drive data-driven decision making and become an Intelligent Enterprise.

Part of Global Decision Science and Analytics Leadership Team. Led the development and activation of best-in-class consumer insights tools and methods worldwide. Co-developed the vision and priorities for tracking, drivers and barriers, and corporate reputation protocols to deliver consumer and market insight. Responsible for protocol development and future direction including ensuring globally aligned data and insight provisioning.

Global lead for strategic insights & analytics initiatives across categories and regions. Part of the Global Insights & Analytics Leadership Team. Initiatives ranged from “Quarterly Performance Update to CEO” to “Development of a new tool e.g. Brand Growth Framework” to “Analytics based allocation of media spends to enhance ROI”. Responsible for development and application of global standards, training and mastery development, sharing and applying best practices, developing new research and analytical techniques, and managing vendor relationships.

Lead consumer insights and analytics for the Asia Pacific, Europe, the Middle East, and Africa regions. Responsible for interpreting, analyzing, and researching content strategy from a variety of sources and transforming it into actionable insights and recommendations. Manage strategic segmentation and brand tracking research, which drive the basis of global brand growth plans. Develop annual learning plans to quantify the impact of marketing strategy against core KPIs.

Regional category insights lead for APAC, managing insights needs of $4 Billion business. Partner with the biscuits and chocolates regional category directors to drive continued growth in these two fast-growing categories in the region. Responsible for the development of a holistic view of snacking insights, and activation across product categories and brands.

Head, Consumer Insights & Strategy function of $1 Bn business. Generated strong insights for product categories and was instrumental in bringing the consumer to the heart of the business through a consumer closeness program. Introduced 2 new capabilities – Shopper Insights & Analytics during my watch. Led a team of 7 Sr. Managers.

Regional category insights lead for the Asia Pacific for biscuits and powdered beverage categories. Lead research projects for 10+ markets of APAC.

Managed insight needs of 5 large MNC client accounts. Led a team of 5 direct reports. Generated significant revenue for the market research agency and developed many new clients.

Established the market research function in the company and developed annual learning plan, research protocols and brand planning templates. Developed in-depth consumer understanding and translated them into new product ideas, and created channel strategies to drive maximum reach, engagement, and business results.

Led many key accounts. Managed and trained 3 marketing researchers. Developed new clients.