In my roles in Business Development and sales I have assisted industrial SMEs become more commercially agile and customer-oriented. I can rely on 30 years of experience in commercial management and process improvement, specializing in B2B sales within technical organizations with complex products and services. Primary market focus has always been Design & Manufacturing. I have leveraged my certification as an NLP Business Practitioner and my entrepreneurial mindset to transform teams and activities from traditional software resellers to consultancy firms focused on constant improvement of customer's business and supporting processes. Always realized strong growth and profitability in the Netherlands, by adapting message and image, building teams, structuring daily operations, steering away from traditional sales approach, and developing new services. I also support other businesses as an owner, interim manager, coach, and sparring partner for management and directors, offering systematic and pragmatic solutions for marketing and sales challenges.