Joya Iverson Email & Phone Number

- Authored comprehensive cross-channel customer journeys and digital transformation marketing roadmaps for a variety of B2B and B2C clients.- Led cross-functional requirements gathering and design, managing timelines to launch & scale suite of custom Salesforce Marketing Cloud Intelligence reporting dashboards for global life sciences client

- Maximized client’s marketing budget to re-launch business following 8-years of inactivity through a combination of various marketing campaigns, resulting in 1st year revenue generation of $43K and an 1100% ROI ($11 revenue for each $1 spent)- Created marketing roadmap for client’s business, resulting in the generation of $24K in revenue, a 2000% ROI ($27 in revenue for each $1 spent), sold out private office spaces within weeks of opening, and achieving profit within 2-months of opening - Developed and executed strategic marketing mix and KPI conversion funnel tracking, increasing CTR by 103% and conversion rate by 15% while driving CPC down 16% - 1-year results noted increased client revenue by 54% or $190K

Hillman City, Seattle

Took time off create a unique, boutique brick and mortar coffee shop, roastery to create living-wage jobs for my south Seattle neighborhood with neither. - Fundraised $30K to open coffee shop and commercial roastery for community and steered brick-and-mortar business to profitability, and $350K in YoY sales. - Created livable wage jobs ($28/hr average), organized community events, and successfully lobbied various city departments for needed services and resource, resulting in driving pedestrian traffic by 37X on weekdays and 50X on weekends- Grew annual sales 318% or 4X YoY, increased average order value (AOV) by 2X (from $5 to $10), decreased Cost of Goods Sold (COGS) 2X, and streamlined business operations enabling confidence to sell as “turn-key” operation- Further increased sales by 7% and reduced overall labor costs 10% from 2017 to 2018 by identifying core business drivers and implementing process improvements while eliminating low-sales/low-grossing activities- Engaged customers to provide feedback to signature branding, resulting in identifying winning roasting recipe variation that drove a 3X increase in sales and increased customer loyalty

- Integral in building email marketing agency from the ground up- Creative work and analysis resulted in over $50MM advances for clients over 5-years due to commitment to the quality, integrity, and creativity of work - Built custom Excel report to consolidate client’s data from disparate sources and reduce redundancies. Client saved $48K/annually, which was reallocated to testing and analyses to generate an incremental $4MM YoY- Strategic partnership with travel industry client led to 12% higher revenue-per-email YoY- Created solutions that drove a 58% revenue growth for a retail client, while decreasing volume and generating 125% higher revenue-per-email- Stepped in to manage client’s promotional email channel (20 to 40 campaigns with segmentation/month, $10-50MM in sales/month) and finished Q4 up 15% above aggressive sales goal- Mapped out 20 automated email campaigns, across customer the lifecycle, that generated $5MM in incremental revenue for resource-strapped clientTrusted by a variety of Fortune 500 clients to tackle a variety of business challenges through strategic marketing and analysis. Strategies & tools used: Excel, PowerPoint, HTML, email marketing, Responsys (now Oracle), ExactTarget, Silverpop, Internal/Proprietary.

Designed, managed, analyzed, optimized highly effective online consumer-based marketing programs to meet a wide variety of business goals for driving website traffic, paid subscription sales, branding development, customer retention.- Content ideas, segmentation and rigorous testing drove record CTR up 30%, 4X higher conversion rates, and $3.4MM incremental sales in one year, to reach aggressive sales goals for high-trafficked website- Launched website-based sweepstakes campaigns to incentivize user activity. Optimized creative drove 800% increase in CTR, $630K incremental revenue, 20K purchases, a 4990% ROI- Set new record of 5% click-through rate (increase of 464% over control) for site-wide graphic, generating 1MM/month incremental clicks resulting in over $400K in incremental revenue/month