Jiwei Tang Email & Phone Number

Singapore

Singapore, Singapore

Singapore, Singapore

Spearheaded a lean and agile team of digital marketers as the Digital Marketing Analytics Consultant at Mayfare Creative. Specialized in media buying, social media management, content curation, and business analysis, serving a diverse clientele including startups, local businesses, and food and beverage brands.Responsibilities----------• Specialized in optimizing platforms such as Facebook, Instagram, TikTok, Pinterest, and LinkedIn for a diverse clientele including startups, local businesses, and food and beverage brands.• Utilized advanced analytics tools and techniques to track and analyze key performance indicators (KPIs), ensuring campaigns met or exceeded client objectives.• Employed Agile/Scrum-inspired methodologies to iterate on strategies, fostering open feedback loops with clients and enabling real-time adjustments based on data insights.• Utilized project management tools such as Trello and Asana to streamline workflow and enhance collaboration among cross-functional teams.• Conducted in-depth client consultations to understand objectives, constraints, and available resources, crafting tailored strategies for each platform and client.• Collaborated with cross-functional teams to execute digital marketing campaigns, ensuring alignment with client goals and objectives.• Stayed abreast of industry trends and emerging technologies, continuously refining strategies to drive impactful digital marketing initiatives.Key Achievements:----------• Successfully optimized digital marketing campaigns resulting in a 20% increase in website traffic and a 15% growth in social media followers within three months.• Implemented data-driven techniques to optimize advertising campaigns, reducing cost per acquisition (CPA) by 10% and increasing return on ad spend (ROAS) by 10% for clients.• Established collaborative client engagement practices, fostering adaptability and data-driven refinement to deliver measurable results.

Singapore

Provided strategic counsel to FilmKelaido's leadership, driving business growth and operational efficiency within the video production industry. Specialized in creating efficient systems and processes.Responsibilities:----------• Offered strategic counsel to FilmKelaido's founders, utilizing market insights to drive growth initiatives and inform business decisions within the dynamic video production industry.• Played a pivotal role in establishing efficient systems and processes, selecting tailored software solutions such as Trello and Zoho Books to streamline operations and enhance productivity.• Leveraged freelance portals to identify and target potential clients, effectively narrowing down prospects aligning with the company's objectives.• Engaged in occasional on-site shoots, leveraging hands-on experience to contribute to the production process and participate in negotiations for client deals.• Developed expertise in deal negotiation, employing creativity to understand client needs, pain points, and objectives to craft compelling proposals, ensuring alignment with their vision for successful corporate shoots.Key Achievements:----------• Optimized operational efficiency by implementing streamlined processes and recommending software solutions, resulting in a 20% increase in efficiency and cost savings.• Enhanced project profitability and customer satisfaction by negotiating beneficial agreements with clients, leading to a 10% increase in profitability and improved customer ratings.

Singapore

Pioneered multiple successful e-commerce ventures, leveraging Shopify, Fiverr, Upwork, and Etsy platforms to market a diverse range of products. Diversified business operations by creating engaging content on a YouTube channel and proficiently managed advertising campaigns across Facebook, Instagram, and Pinterest.Responsibilities:----------• Pioneered multiple successful e-commerce ventures, utilizing platforms like Shopify, Fiverr, Upwork, and Etsy to market a diverse range of products, including camera accessories and digital resources such as recipe books and health guides.• Diversified business operations by creating engaging content on a YouTube channel, targeting niche audiences and providing valuable insights and expertise.• Proficiently managed and optimized advertising campaigns across Facebook, Instagram, and Pinterest, resulting in significant achievements such as a 50% year-on-year growth in sales.Key Achievements:----------• Successfully launched and managed various e-commerce ventures, achieving consistent revenue growth year-on-year.• Established a strong online presence through engaging content creation on YouTube, garnering a loyal following and expanding brand reach.• Optimized advertising campaigns across multiple platforms, driving substantial increases in sales and revenue.

Singapore

Orchestrated innovative culinary experiences with an ever-evolving 8-course menu blending diverse culinary styles to captivate individual guests. Diligently managed planning and operations, ensuring sustainable food and operations costs while delivering top-notch dining experiences that exceeded guest expectations.Responsibilities:----------• Orchestrated an innovative culinary experience, crafting an ever-evolving 8-course menu blending diverse culinary styles to captivate individual guests.• Diligently managed planning and operations, maintaining sustainable food and operations costs while ensuring top-notch dining experiences that exceeded guest expectations.• Fostered an engaging ambience within a homely setting, inviting guests to observe and engage with the culinary journey from an open kitchen.• Applied digital marketing expertise to strategize and execute targeted Facebook and Instagram ad campaigns, significantly boosting brand visibility and engagement.• Engineered successful promotional events like the Chinese New Year pastry bake giveaway, resulting in a 400% increase in follower engagement and sales, exceeding expectations with over 200 portions sold.Key Achievements:----------• Orchestrated innovative culinary experiences resulting in consistently positive feedback from guests.• Managed planning and operations efficiently, ensuring sustainable costs while delivering exceptional dining experiences.• Utilized digital marketing strategies to boost brand visibility and engagement, resulting in significant sales growth and follower engagement.

New York, New York

The Modern (2 Michelin Stars) - Union Square Hospitality GroupStarted at Garde Manger and swiftly progressed through various stations, showcasing expertise in banquet preparation, the Bar Room's Garnish and Appetisers, and the Dining Room's Meat Garnish stations.Culminated experience at The Modern by assuming the role of the most senior cook at the Bar Room's Meat Roast station, displaying adeptness in contemporary French-American cuisine at this prestigious 2 Michelin-starred restaurant within Union Square Hospitality Group.

Singapore

Les AmisAssisted in the pastry section at Les Amis, a renowned traditional French fine dining restaurant, gaining exposure to high-quality culinary standards and techniques.Au JardinSupported the pastry section at Au Jardin, a fine dining establishment showcasing French contemporary cuisine infused with molecular gastronomy techniques.Casa VerdeContributed to Casa Verde, a fast-casual Italian restaurant within Les Amis Group, specializing in diverse culinary sections including grill management, pizza, and dessert preparation.