Responsible for promoting Korean trade across the UK, facilitating inward and outward investment and providing operational support for exports• Public Procurement: Coordinating CSR projects, creating business contributions to local regions, and raising corporate brand awareness to secure an export base for Korean companies• Global Project Marketing: Forging new business relationships between UK and South Korean industries, organising trade delegations and strategically planning marketing events• Sourcing products and services, seeking new business partnerships ranging from joint ventures to technology transfers, and securing investments for Korean fin-tech startups• Managing up to 12 accounts of Korean companies from various industry sectors seeking export assistance in the UK, including aerospace, technology, nuclear, automotive, medical, defense and fin-tech• Coordinating global partnership collaboration events, including:Jaguar Land Rover & Korean Automotive Plaza 2017Seoul International Power Generation Fair 2023Korean Pavilion at FIA 2024Holtec International Hyundai E&C Suppliers Day 2024

• Improving service propositions in various areas within Salesforce, including payment, translation, marketing, legal, branding, and technology (CRM operations)• Ensuring the commercial implications of Korean services are successfully integrated• Enhancing sales performance by reviewing relevant KPI reports daily• Conducting market research for international brand campaigns, comparing competitor sites such as Net-a-Porter, Farfetch, and Mytheresa

• Daily management of ASOS KOREA's eCommerce development • Responsible for sales growth and long-term profitability • Overseeing eCommerce development and optimisation in Korea, including ongoing management of the local site