Main data analyst of the O2O (Online to offline brokerage platform service) service team : Planned, designed, and launched integrated dashboards for all O2O services’ KPIs based on logs and databases, using SQL, Python, and Airflow : Designed and launched dashboards using Tableau and Microsoft Power BI for - newly launched O2O services - regional sales strategy planning (based on location-derived data) - integrated data of interior design service providers and interior design requests : Set marketing acquisition and activation data standards by implementing O2O services’ features and created multiple user-friendly, standardized data marts : Participated in data task forces (TFs) including - the data standardization TF by restructuring the commerce delivery databases and creating a master table - the retention TF by discovering O2O users’ retention trends : Performed multiple A/B test analyses for various O2O services’ product updates, along with various ad-hoc analyses based on business updates or developments : Trained an operation team member and data team interns to become assistant data analysts by teaching SQL, Python, Airflow, Tableau, Power BI, Git methodology along with general database knowledge

> 2020-2021 / Data Analyst for “R2M” (an app-based MMORPG) : Participated in creating a log-based CRM databases : Created game-specific dashboards based on logs and databases using PowerBI > 2019-2020 / Information Planning Manager : Participated in POCs including - adapting PowerBI as an enterprise-wide business intelligence - standardizing enterprise-level mobile log formatting based on business knowledge - re-establishing data standards and the data dictionary (i.e. Data Standardization Project) : Designed analytical data requirements for newly launched games including “Helix Saga” (a mobile ARPG) and “MU: Ignition2” (a web MMORPG) : Extracted, verified, monitored, and planned most of the Webzen game data derived from enterprise-level platforms, Adjust and databases

Business analyst for “Shot Online KR” (a PC-based golf game) and “Shot Online US/EU” : Provided data analysis on users' gameplay preferences, in-game economy, and updates : Planned monthly sales plans based on in-game economy and market values of items by creating various new sales modelsAssistant Strategy Analyst for “MU: Tempest” (a web MMORPG) and “Pooltime” (an app-based sports game) : Created sales reports for iOS/AOS sales events : Provided user EDA based on logs and marketing dataParticipated in launching “MU: Origin2 GP” (an app-based MMORPG) by designing and verifying in-game dataCreated management-level weekly KPI reports, user reports, mobile game trend reports, and aperiodic reports on the mobile game industry of the Southeast Asia region

- Provided protocol service to military generals from 80+ countries- Performed EN/KR interpretation with overseas generals- Participated in Seoul ADEX 2015 TF team at Incheon Airport