- Pioneered the company's first client database for B2B sales, streamlining data consolidation and accessibility, resulting in its daily use by 10 members and the successful management of over 4,000 potential client profiles within a year- Identified key conversion drivers through analysis of 90,000 client interactions across B2B sales funnel; identified significance of ‘quantity and topic of contents viewed by clients’ during acquisition and activation phase- Benchmarked and executed a search engine optimization (SEO)-centric client acquisition strategy, leading a website overhaul for keyword-targeted content; this resulted in a 175% increase in organic traffic within six months (from 1,530 to 2,690 visitors)

- Engaged as the third member at a nascent startup and led product-market fit experiments, sending cold emails and analyzing client feedback to pinpoint two key target segments: e-commerce brands and SMEs seeking international expansion- Optimized client conversions by identifying compelling value propositions through 30 user interviews, applying these insights to refine cold email campaigns, which doubled meeting conversion rates from 1.2% to 2.5%

[Structuring Sales Turn-Around Strategy for a Cosmetic Company]- Proposed enhancements to the client's sales talent acquisition strategy to outperform competitors, analyzing 500 online community posts to identify the key factors potential employees consider when choosing an employer[Structuring Electric Vehicle New Business Opportunity Strategy for a Mobility Company]- Prioritized 20 construction firms for partnership proposals out of a list of 100, evaluating contract rankings, existing EV charging partnerships, and affiliate relationships to facilitate the client's integration of charging stations from the construction phase

Real estate business planning project▪ Headed a team to establish a profitability strategy of co-working space to achieve 5% cap rate - Conducted the market segmentation of 100+ offices, optimally categorizing by 5 types of BM- Derived variables for profitability projection by execution of 300+ cold calls and 50+ visiting research - Formulated financial projection scenario ▪ Facilitated driving operational GTM strategy - Interviewed 40+ key executives and employees to benchmark sales and operational strategies- Proposed a digitalization strategy of the contract process, which was immediately reflected - Engaged in intensive interactions with client to define the possibilities and constraints of the project ▪ Received an offer to carry out additional follow-up project

▪ Contributed to creating Information Memorandums for project finance deal sourcing - Provided financial analysis report of construction companies to evaluate business feasibility - Projected break-even sales rate and revenue by financial modelling

Proposal and implementation of customer acquisition and retention strategies ▪ Enhanced the quality and efficiency of live-broadcast process - Monitored and advised the broadcast process improvement points in priorities- Arranged business meetings with IG influencers by in-bound sales, a collaboration took place▪ Established and implemented low-cost viral marketing strategies targeting MZ generations- Achieved 4000+ live viewers influx (3 times higher than the previous 1400 viewers)