I’m a Creative Strategist who thrives at the intersection of innovation and storytelling. With a proven track record in digital media, I've successfully orchestrated campaigns that captivate and convert.🔹 Campaign Mastery: At the helm of the Chloe Brown for Mayor Campaign, I redefined political outreach through revolutionary social media strategies. Our approach was transformative, securing 18,000 votes in a highly competitive race.🔹 Brand Alchemy: With The It Girl Edit, I’ve harmonized brand aesthetics with compelling marketing, overseeing content creation across diverse platforms, from Instagram and TikTok to targeted email campaigns. My strategies have consistently placed brands at the forefront of their industries.🔹 Data-Driven Insights: Beyond creativity, I utilize analytics to optimize campaigns. By dissecting data and uncovering insights, my strategies are not only impactful but also agile, adapting to the ever-evolving digital landscape.At my core, I'm a storyteller. I believe in the transformative power of a compelling narrative, whether it's a brand's ethos, a campaign's promise, or the potential of a product. Every story holds the power to change perceptions, inspire action, and create lasting connections.
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FounderThe It Girl EditToronto, On, Ca -
Social Media Marketing ManagerFuture Of Engagement Jul 2023 - PresentToronto, Ontario, Canada -
FounderThe It Girl Edit Jan 2021 - PresentToronto, Ontario, CanadaDevelops omni-channel marketing strategies for luxury brands, orchestrating digital content, social media, email campaigns, and cross-channel initiatives. Executes comprehensive marketing campaigns, curating a sophisticated brand experience. Provides creative direction for photo shoots and social media assets, crafting compelling stories and shot lists for personal brand clients. Manages content across Instagram, Twitter, and Facebook, while overseeing the startup's social media marketing strategy. Cultivates influencer partnerships and sources User Generated Content (UGC) for content marketing. Generates reports and metrics to drive brand and marketing implementation. Fosters a thriving community across Facebook, Twitter, and Instagram through integrated paid and unpaid strategies. -
Marketing Communications InternLocalley Apr 2023 - Dec 2023Toronto -
Creative Marketing DirectorChloe Brown For Toronto Mayor Mar 2023 - Jul 2023Toronto, Ontario, CanadaTransforming political campaigns through innovative end-to-end creative strategies. Pioneered approaches to engage young voters, growing TikTok account from 2K to 35K followers with 5M views. Secured 18K votes in a competitive mayoral race with 102 candidates. Amplified the campaign's voice through media coverage. Organized CreatorsTO event to foster collaboration between influencers and civic education. Led cross-functional teams, driving impactful creative output. Utilized data-driven insights for optimized campaign performance. Effective storyteller resonating with diverse voter demographics. -
KeyholderEquinox Dec 2019 - Jan 2022Toronto, Ontario, Canada -
Social Media ManagerUnited We Care Oct 2020 - Jan 2021Toronto, Ontario, Canada -
Customer Service RepresentativeThe Shoe Company Oct 2015 - Jan 2019Vaughan, Ontario, Canada
Jiya Mehta Education Details
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Creative Industries
Frequently Asked Questions about Jiya Mehta
What company does Jiya Mehta work for?
Jiya Mehta works for The It Girl Edit
What is Jiya Mehta's role at the current company?
Jiya Mehta's current role is Founder.
What schools did Jiya Mehta attend?
Jiya Mehta attended Toronto Metropolitan University.
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Jiya Mehta
Btech Cs-Ai, Bv'27||Executive Team Member@CodechefChapter(Team Wapppers)|| Wehack'24 Participant|| Ice Skater⛸️ Gurugram -
Jiya Mehta
2X Business Case Study Winner | Data Analytics Enthusiast | Training And Placement Coordinator At Sardar Patel Institute Of TechnologyMumbai -
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