Jiye Xu Email & Phone Number

County Dublin, Ireland

Dublin 2

- Shot and edited professional headshots and before/after photos for the clinic using Adobe Photoshop.- Created social media content using Canvas.- Filmed and edited interview videos using Adobe Premiere Pro.- Designed marketing materials for the clinic, including brochures, posters and vouchers.- Launched and conducted A/B testing on Meta ads for the.

Dublin

• Responsible for all virtual communications with patients, including answering phone calls, responding to emails and messages, and booking appointments.
• Trained new receptionists and prepared a 15-page receptionist manual outlining their code of conduct, key duties, and work procedures.
• Maintained effective communication between the needs of patients, doctors, and clinic owners – increasing work efficiency and significantly reducing the number of weekly complaints by over 80% over a one-month time.
• Performed admin duties including setting up accounts, softwares and platforms for the clinic, staff management, stock management and quality assurance.
• Fully responsible for running Google and Facebook ad campaigns, creating organic Facebook, Instagram and WeChat content for the clinic and website maintenance using the Duda platform.
• Built effective online and offline, paid and organic marketing strategies for the clinic based on primary and secondary research, increasing weekly appointment bookings by 127% over the space of 6 months.

Dublin, County Dublin, Ireland

• Set up and managed Facebook, Instagram, WhatsApp, and Google My Business accounts for the clinic, driving 200+ new patients to the clinic through organic methods, within the duration of 3 months.
• Generated marketing strategies and successfully led a team of 3 to promote to different consumer market segments.
• Planned content calendars and created and scheduled content for Instagram and Facebook.
• Monitored and analysed social media metrics to optimise content performance and identify opportunities for improvement.
• Designed clinic business cards, posters, and other marketing materials using Adobe Photoshop, Premiere Pro and Canvas.

Ireland

• Improved communication skills and ability to multitask through taking orders, answering phone calls, providing dish recommendations, and responding to inquiries about dishes and beverages available on the menu.
• Proven ability to work effectively in a fast-paced environment.
• Responsible for calculating the daily revenue and expenditure of the restaurant.

Dublin, Leinster, Ireland

• Negotiated 3 new sponsorships and secured all previous sponsorships with companies within the food industry.
• Single-handedly managed society’s Instagram, Facebook, and WeChat accounts by responding timely to followers’ messages, informing society chairperson on event collaboration requests from other TCD societies, and.
• Designed society’s membership card and promotional materials using Adobe Photoshop.
• Planned and organized weekly society events accommodating up to 150 people while working closely with other society members.

Ireland

• Guided and helped first year students adapt to the college environment.
• Organized social events to build trust with mentees.

Master'S Degree, Digital Marketing Strategy

- Led a team of 5 students and launched Google and Meta ads for an Irish digital therapeutics company, resulting in a 268% increase in.

Business Studies And French, Business And Language, First Class Honours (71%)

Activities and Societies: - Actively took part in Dublin University Photography Association and Judo Society- Became the Public Relations.

Erasmus Year, Business, Marketing, First-Class Honours

- Took courses in Advanced Excel and Web Development.