Jiyu manages and executes a lot of marketing activity, from Website updates, design, graphic creation, video rendering and animation, voice overs, script development, social media management, concept development and distribution of content. Jiyu is also the General Team Lead, supporting the team and ensuring delivery, logistics and team development.While a regular member of the marketing and sales support team, Jiyu is also involved in assisting with website development, product asset creation, implementing in app email templates, and with end to end user testing.Her cross-industry journey spans from driving Web and Social Media Activity for a Doughnut Company to Email Marketing for an International Testing & Certification Company, and Marketing a Retirement and Healthcare Event attended by hundreds of local and international delegates. Jiyu recently started a charity project called BookXChange, a donation drive benefiting impoverished school children where friends and the community are encouraged to donate school supplies in exchange for books.

Created website for the Retirement and Healthcare Masterclass, product branding, design, web administrator for the RHC website. Developed the website for the PHI standard for Aged Care and Healthcare in the Philippines.

Created and sent out Email campaigns for SGS international affiliates based on the KPI set by sponsor.Designed flash animations for third party advertising of SGS affiliates.Updated the Email Marketing Database.Uploaded content to the Company Website.

Designed and developed online promos, email blasts and websites for Go Nuts Donuts and DPI Franchise Inc.Responsible for updates and maintenance of web sites for Go Nuts Donuts and DPI Franchise Inc.Facilitated online marketing and advertising through social media (Facebook, Twitter etc.)Designed marketing collateral (banners, flyers, poster etc.)Worked closely with Fun-Characters Inc., the Asia-Pacific licensing firm for Disney International, for product launch materials and campaigns. Created Initiative Work Plans as Operations guidelines for promos and events.