Dr. Jim Jansen employs digital analytics to understand and measure the affordances of the Web for searching, web traffic, and e-commerce.Jim has 380 or so authored research publications. He is the co-author of the book, Data-Driven Personas, co-author of Web Search: Public Searching of the Web, co-editor of Handbook of Research on Weblog Analysis, author of Understanding User - Web Interactions Via Web Analytics, and author of Understanding Sponsored Search: A Coverage of the Core Elements of Keyword Advertising.Jim is a principal scientist at the Qatar Computing Research Institute (QCRI) and an adjunct professor at the College of Information Sciences and Technology at the Pennsylvania State University. At QCRI, he is actively conducting research in various areas of web analytics. At Penn State, he is actively involved in teaching undergraduate (IT project management, keyword advertising) and graduate courses (searching, retrieval, analytics). In the PPC area, Jim participated in 2008 through 2015 Google Online Marketing Challenges, with student teams in the Final 15 for all years. A former member of the US Army, he is a graduate of West Point. He has a PhD in computer science from Texas A&M University and master degrees from Texas A&M (computer science) and Troy State (international relations).Jim is the editor-in-chief of the journal, Information Processing and Management, a leading IT academic journal and former editor-in-chief of the journal, Internet Research . He has received several awards, including an ACM Research Award, six application development awards, and other writing, publishing, research, and leadership honors. He has successfully conducted numerous consulting projects and expert witnessing cases (patent litigation, civil cases, and class action suits in the areas of searching, retrieval, analytics, and keyword advertising) as a subject matter expert for Jansen Expert Witnessing, LLC.Jim resides in Doha, Qatar and Charlottesville, VA, USA.
Listed skills include Web Analytics, Research, Social Media, Online Marketing, and 46 others.