Building and making top of mind the high end, electric and smart technology XPENG car brand in Europe. European management role. Development of country’s PR & marketing strategy. European brand content management. Set-up and PR management of brand launches in European markets. Quarterly marketing & PR plans for markets. Team management European marketing team. Agency management. International automotive events.

Marketing strategy lead for automotive brands, multi-brand auto dealer groups, mobility brands and individual local hero retailers. Focus on creative impact, data driven digital solutions, automotive marketing ROI solutions, conversion attribution, call tracking and off- & online lead generation tools. 360 campaign set-up, branded content, brand management, media partnerships, events, CRM strategies and optimizing ROI from marketing investments. Brands I worked for:Audi l Volkswagen… Show more Marketing strategy lead for automotive brands, multi-brand auto dealer groups, mobility brands and individual local hero retailers. Focus on creative impact, data driven digital solutions, automotive marketing ROI solutions, conversion attribution, call tracking and off- & online lead generation tools. 360 campaign set-up, branded content, brand management, media partnerships, events, CRM strategies and optimizing ROI from marketing investments. Brands I worked for:Audi l Volkswagen l Porsche l Cupra l Lamborghini, Seat l Skoda l Volkswagen Bedrijfswagens l Bentley, Honda l Citroën l Omoda (Chery Motors) l MG Motor l multi-brand Top 50 dealer groups l Automotive captives like VWPFS and BNP Paribas Personal Finance. Show less

Writing a weekly article about marketing in the automotive industry. Focus on the digital innovation, new business models and the changing landscape. About challenges and best practices in this rapidly changing industry.

Consultancy in 360 Marketing. Media- and Communication Management, PR, both Internal and External Communication, Copywriting, Partnerships and Content Strategies. Honda l Fiat l Citroën l MG l Hyundai Projects:Autoweek (June 2019 - July 2019) —> Cross Media Consultancy.Brandbase (October 2019 - March 2020) —> Automotive Business Development Creative AgencyTeam 5PM (2020 - 2021) —> Automotive Video Strategy & Automotive Business DevelopmentAdformatie (May… Show more Consultancy in 360 Marketing. Media- and Communication Management, PR, both Internal and External Communication, Copywriting, Partnerships and Content Strategies. Honda l Fiat l Citroën l MG l Hyundai Projects:Autoweek (June 2019 - July 2019) —> Cross Media Consultancy.Brandbase (October 2019 - March 2020) —> Automotive Business Development Creative AgencyTeam 5PM (2020 - 2021) —> Automotive Video Strategy & Automotive Business DevelopmentAdformatie (May 2020 - December 2020) —> Automotive ConsultancyBranchePartners (June 2020 - June 2021) —> Automotive Retail Marketing ConsultancyDe Smaak van Italië (2020 - 2021) —> Cross Media Strategy & Consultancy + Content ProductionPartnership Amsterdam Fashion Week x Honda Benelux (2021) —> Concept Development, Deal Closing, Stakeholder Management, Media Strategy, PR plan, Retail Marketing StrategyDDB Unlimited / MG Motors (October 2021 - Januari 2022) —> Agency Pitch ConsultancyKeynote presentations about automotive and the future of mobility. (2019 -2021) Show less

Responsible for the communication, online and CRM activities of Renault Netherlands. Management of the campaign, online and CRM teams. Development of the media, CRM & communication strategy. Management of the media, creative, online and social media agencies including contract negotiations. Responsible for the production, media, online and CRM budgets.

Responsibility for national off- and online 'through the line' marketing communication campaigns. Development of communication strategies for different target audiences, models and services. Management of promotion, brand and model campaigns. Both B2C and B2B. Responsible for relevant media budget, media buying, media strategy, media negotiations and tailor made partnerships with media sales houses. Brand management & campaign optimization.

Responsible for all business market communications. Target groups lease companies small business, fleetowners, LCV buyers.

Responsible for Internal and Corporate Communications. (Internal) communication activities, management of external teams of journalists as well. Development of intra / extranet environment. To implement new Peugeot magazines for internal and external target groups. Management of corporate and introduction events.

Responsible for press communications and media relations of Peugeot Nederland. To start press activities to realise as much as possible positive articles for the Peugeot brand and its products in the Netherlands.

Internal sales, to inform prospects and clients about new online logistic online tool. International business and international team.