John “Jack” Blanke Email & Phone Number

Pitman, NJ, US

Toronto, Ontario, CA

• Head of strategy, development, and enhancement of best-in-class brand media campaigns aimed at driving affinity for bank, resulting in multiple campaigns driving double point percentage increases in awareness.
• Head of all owned social for the US bank, including social operations & capabilities, employee advocacy program and strategy, influencer programs, organic content management, crisis management, & social listening
• Manage a team of media and social professionals who sit across the North American footprint, supporting both brand and business areas of the bank day-to-day
• Creation of media strategy, campaign, budget recommendations, and quarterly brand health/power tracking to align to TD Bank yearly brand and business initiatives
• Marketing department representative between several cross-functional groups of the campaign building process, including but not limited to: Product Marketing, Business Line, PR, Governance & Compliance, Marketing.
• Lead agency management and relationship, responsible for hours tracking and yearly retainer negotiations

Toronto, Ontario, CA

• In charge of the design, development, and activation of marketing strategy to address marketing & business goals and support a positive customer experience for the brand
• Media planning and management across various lines of business within the portfolio: including brand, community, and local/regional initiatives, as well as performance-based lines of business such as checking.
• Establishing CPAs and key performance indicators to measure the success of campaigns
• Delivering & managing project plans by assigning and tracking cross-functional team workgroups, and ensuring the delivery of these projects is on strategy, on time, and on budget
• Leveraging both internal and external consumer and commercial insights to build coordinated digital and traditional marketing strategies across the brand's regional and full US footprint
• Working alongside our Corporate Sponsorship team to build multi-media packages that help to further strengthen brand recognition and sentiment across various sectors, including professional and collegiate sports venues

Bala Cynwyd, PA, US

• Day-to-day internal and external facing account management to maintain a consistent message and conversation between the client, Harmelin, and vendors
• Analyze, negotiate, and execute media buys, sponsorships, and event proposals that align with company branding and service line initiatives
• Maximize brand awareness across traditional channels, including: TV, print, out of home/lifestyle, and direct mail marketing, along with online social media, digital and web marketing, and experiential initiatives and.
• Develop, present, implement, and manage multi-media plans designed to help clients maximize their ROI
• Effectively manage and collaborate across various company teams, including planning, broadcast and digital buying, activation, sports marketing, and business intelligence
• Manage client advertising and media budgets to effectively allocate necessary funds across the various strategic initiatives throughout the year

London, GB

• Created internal and external materials for medical and marketing staff to promote the Medical Engineering & Physics Department
• Worked with Corporate Communication to establish best practices for all future communications for the creation of the new department website
• Interfaced with external vendors, including general practitioners, as well as employed doctors and nurses, to inquire as to what the marketing materials should include
• Played a key role in setting up and creating copy for the department website within the UK’s National Health Service Trust
• Worked closely with senior marketing and medical management to create literature for Corporate Communications

Tel-Aviv, IL

• Produced and analyzed reports pertaining to sales and shares of Teva products and those of its competitors
• Monitored inventory of key promotional products to determine market trends
• Interfaced with internal and external groups in order to complete projects
• Analyzed promotional aspects and their impact on the number of prescriptions
• Analysis on batch sizes on key product to determine whether numbers should be altered

Tel-Aviv, IL

• Inventoried files and documents

Master Of Business Administration (Mba), Marketing; Management Dual Specialization

Bachelor Of Business Administration - Bba, Marketing. Minor In Public/Professional Writing

High School Diploma, National Honors Society