Develop and execute the company's strategic vision, ensuring sustained growth and profitability. Lead the executive team to drive operational excellence and foster a high-performance culture. Engage with key stakeholders to maintain strong relationships and ensure organizational success.

Definition and implementation of the Tigo Business Go to Market Strategy (B2B division of Tigo Guatemala); building of sales channels that include a sales force and indirect channels. Definition of market segments and the creation of marketing structures and channels to reach each of those segments. The design of sales force and incentive and payment systems; the creation of an organizational culture within the company with the integration of leadership teams, establishment of specific goals and design of critical processes such as: recruiting, training, coaching, and use of information for business intelligence, etc.SkillsStrategic Planning | Business Strategy | Negotiation | Team Leadership | Team building | New business development | Motivation | Sales Strategy | Interpersonal Communication | Business to Business (B2B) | Decision Making | Business development | Marketing Strategy | Leadership | Business Transformation | Budget and Financial Analysis | Telecommunication | Team Management

Leader of a team of Marketing Directors, Brand managers and Productmanagers for the development, planning and implementation of marketing strategies for thedifferent sales channels (Retail, B2B, Wholesale, Mass Merchandisers and Franchises), definingregional work methodologies for each channel, including market research and the development of a marketing plan for each product and for each different brand. Also, analysis, development andimplementation of business plans for new channels, brands and products.SkillsOrganizational development | Executive Leadership | Strategic Planning | Strategic execution | Branding | Marketing | Positioning | Revenue and Profit growth | Business turnaround | Business process improvement | High Performance Teams | Retail | Mass marketing | Massive Sales | Customer experience | growth strategies

Duties and Responsibilities.: In charge of the Solid Group Operations in Panama: Management,Finances and Accounting, Human Resources, Operations and Sales Channels in the areas of:Business to Business, Independent Dealers (Wholesale), in charge of reformulating and design,implementation, monitoring and control of the strategy for Panama from 2005-2008. 105 workassociates. Responsible for coordinating with Functional Managers from the different areas of theHead Office in Guatemala.

Duties and Responsibilities: SYTEC is one of the company´s main sales channel, in charge ofproviding customized products and consultancy services to major companies in the region. Itrepresents 12% of company sales, with annual sales of around $8,000,000; through a team of 45technicians that work in a target market of 500 transnational companies and local leaders(particularly Building and Industrial Companies).

Duties and Responsibilities.: Initially in charge of the administrative and financial management ofthe company, responsible for the integration and management of the financial, accounting, treasury,billing, credit and collections department. Responsible for contracting carriers and logistics for theinstallation of services in target market companies and institutions. Subsequently, responsible forthe creation and management of the Sales Department for large accounts.