Digital marketing strategy and implementation.

Clickstop Inc is a multi-brand online merchant that provides useful products to a variety of users. The flagship store is U.S. Cargo Control which supplies equipment to the moving, rigging and transportation industries. Nearly all of marketing and advertising is serviced in-house by a talented team of employees who are eager to discover new methods every day. My duties as a digital marketing team member extend in to many areas including SEO (Search Engine Optimization), SEM (Search Engine Marketing), Remarketing, Conversion Optimization and much more. I work with a small team to create and monitor a large portion of the companies online advertising campaigns including Google Adwords, Bing Ads and Remarketing. I scour analytics to determine necessary adjustments for underperforming campaigns and to monitor winning campaigns. I am also responsible for analyzing our web pages to ensure visual and functional optimization. We strive to make our websites extremely user friendly while maximizing technical optimization techniques. Other areas of responsibility include category management and merchandising. We have over 7,000 SKU's and I am responsible for researching, adding and maintaining a portion of product categories within our websites. This includes practices such as competitive research, domestic & international sourcing and determining marketability.