Responsible for managing a team of Technical Sales Representatives and Solution Engineers. Our team facilitates the end-to-end e-commerce onboarding experience for Buy with Prime customers and ensures user adoption. We work closely with product teams to dive deep into product functionality and create sales process excellence for Sales and Agencies to help adoption of Buy with Prime product among merchants.

Responsible for driving the end-to-end design, roadmap, implementation plans and documentation for Amazon's global lead management program, 3P tech, and CRM business process automation. I serve as the key leader in identifying and validating user requirements, organizing and aligning global teams to a common roadmap and deliver best-in-class processes and capabilities.

Led marketing efforts as the Manager, Marketing Automation & Demand Generation for Lennox. The Marketing Automation Team develops highly impactful marketing campaigns that support Lennox product commercializations, e-commerce promotions, retail initiatives, training solutions, business development initiatives, and other critical functional business units. Managing a team of eight, we work to support critical business projects from project management, messaging, design, execution, and post campaign reporting. My primary focus at Lennox has been to lead and manage our MAP instance including marketing campaigns, lead scoring, lead nurturing, real-time web personalization, and integration between our MAP and CRM.Key Achievements: - Successful launch of LearnLennox.com. Learn Lennox serves as a business development tool, informing potential dealers on the value of partnering with Lennox. - Successful launch of LennoxLive.com to support Lennox' four week, multi-city, industry leading event- Developed an events app for Lennox Live which has been published to Apple and Google - Developed an operational lead scoring model with sophisticated lead nurturing programs that drive conversion and business growth- Successful migration from Marketo to Pardot, providing key implementation support and configuration.

Responsible for developing, organizing, editing and maintaining Donan's marketing communications across various mediums. Lead person for researching, analyzing and reporting on competitor and industry trends. Frequently coordinates with the marketing team, vendor partners as well as Sales, Operations, and Human Resource departments to ensure that collateral and other communications are on-brand. Lead person for managing Donan's Marketo instance, database, and Salesforce.com integration. Key Responsibilities: - Managed project pipeline including interaction with Graphic Designer, Marketing Coordinator, and vendor parties- Reviewed and edited all external corporate content to ensure is readable, up-to-date, on-time, and on-brand with correct spelling, grammar, and formatting- Managed Donan's marketing automation process - newsletter, dynamic email campaigns, overseeing list management and tracking - Manage the marketing database, contact acquisition, data cleansing.- Managed production and delivery of Donan's monthly newsletter and quarterly internal newsletter- Executed and analyzed results of advertisement and marketing programs using Marketo- Performed monthly review of donan.com to ensure all pages are functioning, on-brand and with up-to-date copy that aligns with printed materials- Performed quarterly review of competitor analysis- Generated social media posts based on the promotional calendar, industry media worthy of sharing, events

Co-developed and implemented strategic marketing plans to complement the firm’s business plan and maintain position as a top tier M&A provider. Identified professional organizations and trade associations with which the firm should affiliate. Managed marketing initiatives, events and communications for Hilliard Lyons Investment Banking. Worked with local media outlets to promote events. Developed advertisements and event programs by utilizing Adobe Creative Suite, to include; Illustrator, InDesign, Photoshop, Bridge and Fireworks. Developed modern layouts and designs for client pitch presentations. Created sponsorship opportunities with business partners to leverage our organization from key competitors. Key Achievements: - Developed and implemented a strategic marketing plan for Investment Banking.- Performed quarterly competitor research and market analysis reports. - Established sponsor relationships with U of L, Vistage, ACG, and other professional organizations for strategic business development.- Responsible for social media marketing, redesigning the Hilliard Lyons website, and the corporate quarterly newsletter that has a reach of 11,000 readers. - Managed key events for the company; the Western and Southern Open, PGA 2014 Championship, and other platinum sponsored events.

Successfully managed and coordinated marketing and design projects from concept through completion for a leading electrical safety training company. Worked closely with team members to create vision, conceive marketing campaigns, and consistently meet deadline and budget requirements. Composed proposals and sponsorship packages for major corporations. Collaborated with electrical engineers and industry subject matter experts to create training manuals based on NFPA 70E and OSHA standards which were distributed internationally to educate electrical safety. Managed pipeline of potential and existing clients to effectively market educational workshops and conferences. Maintained company websites and was responsible for SEO/SEM, PPC ads, direct marketing, social media content, surveys, and monthly newsletters that reached over 14,000 people. Effectively led marketing strategies for electrical and utility educational workshop training and industry conferences. Monitored competitive activity in order to maintain leading position in electrical safety education.Key Achievements:- Revolutionized the training manual process by creating all textbooks in-house with Adobe InDesign.- Trained new marketing team members on marketing procedures, training manual processes, and strengthening client relationships. - Managed and coordinated marketing aspects for the five-day, 48th Annual IEEE/IAS Industrial & Commercial Power Systems Technical Conference for 2012. Designed the event logo, I&CPS logo, and all marketing information. - Assisted in generating sales by selling advertisement space in publications to major PPE manufacturers.- Researched every state’s Workforce Investment Act initiatives to assist clients in getting grants that would cover the cost of electrical safety training. Led marketing campaign to help educate clients and in turn generated new leads and an influx of training.