James Henderson Email & Phone Number

Denver, Co, Us

Exclusive Resorts is the world’s most elite private vacation and luxury travel club, offering members exclusive destinations, journeys, experiences and private travel services. With a portfolio of 400 residences and experiences in 75 destinations and 4,500 UHNWI Member families, the Club delivers 20,000 vacations a year.

Dubai , Dubai, Ae

Vista Global is the leading international provider of asset-lite private aviation solutions. The group comprises VistaJet, XOJET Aviation and XO, which was formed through the integration of XOJET’s commercial operations and JetSmarter. The group owns and operates 360 aircraft, including Challenger 300, 350, 605, 850 and Global 5000 and 6000s. Vista Global employs over 1,500 people across 22 offices internationally.• Led the integration of XOJET commercial operations with JetSmarter to create XO• Restructured and integrated the sales organization and incentive models• Developed a fully integrated product suite from seat sharing through full aircraft charter• Developed new brand under XO and @flyxo synergized with Vista Global and VistaJet• Launched new website, rebranded app under XO and digital quoting sourcing platforms• Initiated integration of CRM and data management across the combined business

Dubai , Dubai, Ae

XOJET is the leading on-demand private aviation platform in North America, with the largest on-demand fleet of super-mid sized aircraft and a world-class brokerage operation. The company serves over 5,000 private aviation consumers. Member of the senior team that led the sale of XOJET on behalf of TPG / Mubadala to Vista Global Holdings in one of the largest transactions in private aviation sector history. • Revamped commercial strategy, repositioned business as Full Service On-Demand Platform• Launched membership model generating incremental $6m EBITDA within 18 mths• Expanded product suite with Guaranteed Rate & Pricing Product for Light & Mid Cabin aircraft• Reoriented sales organization from account mgt. to business development / prospecting• Increased charter brokerage business by over $55m between 2016-2017• Implemented program resulting in significantly enhanced operating margins• Regionalized sales organization into four territories and opened new office in Palm Beach• Implemented focused market segmentation initiative to prioritize key account relations• Developed client engagement strategy to increase client yield / share-of-wallet• Restructured marketing team into three functions – Brand & Creative, Digital and Partnerships• Developed and implemented digital strategy • Implemented brand and affinity partnership program with marquee brand partners • Expanded network of third party charter operators to > 140 vendors and > 1,500 aircraft• Established Vendor Mgt. function and revised vendor standards and compliance

Dubai , Dubai, Ae

Portsmouth, Rhode Island, Us

Developed a product and brand strategy for integration and development of the Hunt Yachts brand, comprising of product planning, design, brand positioning and commercial strategy.

Forlì, Fc, It

The Ferretti Group is a world leader in the construction, distribution and sale of motor yachts from 27ft to 260ft, with some of the most prestigious brands in the world: Ferretti Yachts, Custom Line, CRN, Pershing, Riva, Bertram, Itama and Mochi Craft• P&L responsibility for distribution, sales, marketing, service and manufacturing in Americas. • Expanded the American business by 20-30% growth per year from 2010-2015. • Developed new factory direct retail presence in North America.• Expanded North American distribution in Great Lakes, Canada, New York and California. • Created new Ferretti Group retail concept stores that were blueprint for global roll out. • Established retail operations in Palm Beach, Miami, Huntington, Newport Beach and Mexico City.• Implemented marketing and service programs to improve client engagement and retention.• Improved inventory mgt./ selection with higher turns, more effective cost control and management.• Repositioned / expanded brokerage, increased revenues by 30% per yr with higher transactions.• Revamped Latin American distribution and service infrastructure. • Established new dealers in Panama, Colombia, Peru, Argentina, Guatemala and Costa Rica. • Set up Charter Management and Marketing operations.• Developed retail service & parts sales operations as independent revenue stream.

Forlì, Fc, It

• Developed Global Brand Management Strategy for each individual brand• Implemented Brand Essence and 5 Year Brand Plans for each core brand• Developed segmentation / positioning strategy to optimize reach of all brands across sectors• Created product planning & development framework driven by brand strategy • Initiated program to revamp image and communications programs for each brand• Developed and initiated digital marketing strategy based on new web platforms• Implemented SEO / SEM and social media program for each brand• Initiated project for new global CRM system with focus on lead management, client engagement• Developed new model for Retail stores in Palm Beach, Hong Kong, Shanghai and Istanbul• Developed multi-brand franchise distribution model under the Ferretti Group flagship brand

Forlì, Fc, It

• Initiated marketing programs to build presence of each core brand in North America• Implemented Brand Management organization for Ferretti, Riva, Pershing and Custom Line• Developed new business strategy for Bertram Yachts with oversight of plant relocation• Implemented customer engagement programs through direct marketing • Enhanced integrated of Sales, Marketing & Service programs to focus on client retention• Resulted in achieving > 40% sales per annum from repeat clients trading into new product• Developed promotional strategies and outreach via lifestyle media, strategic partnership and events• Managed A&P programs for Group in North America• Specific oversight of media placement, boat shows, events and public relations programs

Tampa, Fl, Us

Executive Chairman of Bertram Yacht, responsible for restructuring, relocation and divestment.

Fractional ownership program building and operating 120’ tri-deck luxury motor yachts. Structured the Synchrony Luxury Yacht Partnership program. Developed business plan, operating models and procedural guidelines. Created fractional usage model and itinerary schedules. Developed specifications for the Synchrony 120 Fractional Yacht Series. Appointed and supervised design team and negotiated build contracts. Secured investment partners and advisory board. Developed strategic partnerships for yacht acquisiton, management and hospitality. Developed positioning and marketing initiatives. Currently managing the business development corporate growth.

Elixir is a retailer, manufacturer and wholesaler of premium wellness beverages. Appointed as CEO to restructure the organization and reposition the brand. Took organization from 6 years of losses to operating profit within 18 months. Changed mgt team and streamlined operations. Repositioned the brand with new profile and focus on premium wellness consumer. Revamped fulfilment, shipping and logistics operations for greater efficiency. Revamped retail operations, developing flagship and satellite retail model. Built new distribution channels with Ritz Carlton, Starwood Hotels and Wholefoods. Co-ordinated sale of the organization to achieve a multiple of over ten times EBITDA

Strategic planning, branding and corporate development firm that provides consulting services to leading global brands. projects included: Created a branding and marketing strategy for a premier Watch & Jewelry group. Led an acquisition strategy for US$ 300m international luxury goods retail group. Developed a brand extension strategy for a leading international wine brand. Established new business strategy for niche wine brand aimed at millennial consumers. Created an international licensing strategy and initiatives for Naked Juice. Managed a corporate development programme for Ferrari Spa and Altria Group. Corporate development strategies for Prodrive and British American Racing. Developed series of international licensing initiatives for World Rally Championships. Led acquisition strategy for European Automotive Group and US expansion strategy

Hinwil, Zürich, Ch

Motorsport Engineering Group & Formula 1 Team competing in FIA World Championships. Advised partners on global branding, positioning and product placement through F1. Co-ordinated integrated marketing campaigns with budgets of $75m. Managed relations with key partners: Petronas, Red Bull, Bridgestone & Kenwood. Coordinated marketing communications and public relations programmes. Managed media relations with television networks and press. Co-ordinated Petronas Malaysian Grand Prix events in 1999, 2000 & 2001. Developed and implemented concepts for specialised off-track events / promotions. Managed programme for merchandising and licensing of brand and trademarks. Managed corporate strategy to harness F1 expertise for commercial applications. Led feasibility study and investment plan for $ 25m expansion programme. Managed strategy/planning for automotive technology projects, IPR and consulting.

Marketing services group representing leading international brands including Bally, Puma, Cartier, IWC, Chanel, Porsche Design and a portfolio of high-techology brands. The business operated in 14 countries across Asia-Pacific with a turnover of $ 1.8 billion pa and 2,700 employees. Managed market development in new business sectors resulting in $35m revenue. Structured and set up 3 joint ventures for manufacture & distribution of new brands. Led new business development initiatives in key growth sectors and established independent research and consultancy service for partners.

Au

Established marketing operations in 12 countries for research, analysis and planning. Accountable for regional and local marketing teams throughout Asia-Pacific. Redefined group positioning to offer a range of value added marketing services. Developed new corporate identity with 4A’s agency for regional & local campaigns

Au

Assistant to Managing Director for operations, planning and business restructuring. Led market development and strategic planning for China business, $ 280m turnover. Head of change management team leading business process re-engineering projects.

Mba

Bsc, Management