- Manage a team of ~10 digital strategists with client-facing and internal implementation roles and responsibilities, including reporting, campaign development and tracking execution.- Develop and execute targeted campaigns that drive high-quality MQL and SQL opportunities to clients and relevant sales teams.- Train, document, and troubleshoot digital campaign tracking and conversion tech across client sites and ad platforms including GTM, GA, Campaign Manager, LinkedIn, Meta, SA360 and others.- Build and present campaign proposals, performance reports and real-time optimization recommendations to C-Suite-level client stakeholders.- Manage marketing budgets across multiple client accounts on monthly, quarterly and annual cadences.

-Consult and implement tactics and strategies for clients online across email, paid, website and other platforms.-Develop and execute targeted campaigns that drive high-quality MQL and SQL opportunities to clients and relevant sales teams.-Manage a team of digital strategists with client-facing roles and responsibilities, including reporting, campaign development and execution.-Develop and present campaign proposals, performance reports and real-time optimization recommendations to C-Suite-level client stakeholders-Build, execute, test and optimize digital campaigns for companies in the B2B, B2C, Health Tech, CPG and other targeted audiences-Generate strategic growth opportunities for clients and our own company with regular presentations on emerging tech and industry trends, including client campaign proposals that strategically leverage tactics such as AI/ChatGPT capabilities.- Consult and implement email tactics and strategies for clients, including ESP and CRM integration, automated campaign series and A/B test development and execution.- Optimize and report campaign performance to client both monthly and quarterly to optimize for performance and provide strategic recommendations for growth and increased results. - Build and execute A/B tests, automated programs and additional tech to create intuitive workflows for customer personas, target audiences and desired buyer journeys- Fluent in technical best practices to ensure optimal and ideal email health, deliverability, inbox placement and sender reputation optimization- Fluent in CAN-SPAM, GDPR, industry best practices and emerging trends and policy- Platforms include but not limited to: Act-On, Hubspot, Zapier, Pipedrive, Salesforce, Sailthru, Iterable- Client-facing experience, delivering reports and recommendations to C-Suite-level stakeholders

Teaching in-person and online courses for Media Writing, production and other communication curriculum.

Teaches graduate and undergraduate-level journalism courses related to digital marketing tactics, email, strategies and message development and advertising campaign construction/execution.

- Manages all email, web and digital projects that come through the agency.
- Leads project management for digital projects and deliverables, Produces marketing content.
- Utilizes project management software including Workamajig, Basecamp.
- Fluent in project management processes and best practices.
- Provides thought leadership and creative problem solving/brainstorming as part of client relationships at the start, during and post-launch to provide best possible results.- Develops campaign pitch decks, budget and timeline estimates.
- Researches and locates third-party and freelance solutions when necessary to complete or properly staff a campaign or project.- Fluent in front-end development languages and platforms.
- Manages a full-time team of three with additional resources to manage via freelance arrangements.- Marketing automation specialist (Salesforce/Pardot, Act-On, SharpSpring, Marketo)- Designs and implements email workflow and associated CRM rules for lead capture/nurture paths- Builds, presents and executes strategic marketing plans within digital systems, from websites to e-commerce channels and other related platforms and technologies.- Develops email, email templates and related content development with an eye for best practices, browser compatibility and emerging trends-SEO/SEM campaigns - research, construction and implementation- Manages digital ad unit QA, development and trafficking processes- Generates tracking UTM code and related parameters, associated tag management and creation

• Manages interactive staff, in charge of social media campaigns, plans, policy, guidelinesand editorial calendar products• Generates and activates campaigns with attention to data capture and analysis throughretargeting, KPI, CPC and CPM measurements and goals; adjusts effectiveness ofcampaigns in real-time.• Presents regular seminars to national audiences, as well as on-campus groups on socialmedia, best online practices and related/relevant online trends.• Designs and manages the online template, UX and AI elements of all ku.edu sites andcampaign-specific sites.

- Responsible for managing and developing a department of 24 full-time staff members in the areas of design, copywriting, editorial, photography, video, digital, and social media.- Manage the operating and marketing budget for the Marketing Communications department.- Develop and enforce campus-wide editorial guidelines related to visual identity standards, social media, digital/online objectives.

Creates new content for http://www.KU.edu and related sites; runs, maintains, monitors and manages social media content for KU and affiliate schools, departments and campus units; manages a 4-person staff; writes and directs implementation of social media policies, strategies and marketing campaigns pertaining to social media for the greater KU community; works on investigation and development of new social media channels for increased communication with KU staff, faculty, students, alumni; designs and constructs websites for affiliate schools and departments

Web Producer. Designed and maintained news and sports content for PalmBeachPost.com

Regional staff writer. Covered the North Pocono area; wrote business and enterprise stories