John Yoon, Phd Email & Phone Number

I optimize UX and UI for online legal products to maximize user conversion and retention.My other projects and initiatives include:-leading the development of a suite of gamification components, overseeing the process from ideation, design, user testing, and implementation working closely with Design, Development, and Revenue Operations teams. -leading the creation of data-driven customer profiles by identifying and collaborating with key internal stakeholders from the User Research and PPC Advertising teams.-collaborating on the development of AI-driven user components as the primary stakeholder for UX design and functionality.-creating a new asset management tool to expedite the UX optimization process.

Calgary, Alberta, Canada

I acted as the business analyst on intranet implementation and migration projects for Habanero's GO intranet built on Microsoft SharePoint. I championed an empathetic consulting approach where client collaboration is valued and a sense of ownership is created.From project kickoff, I showcased the product to client project teams to help set the stage for the work ahead. I conducted interviews with end users and senior stakeholders, synthesized the findings through qualitative analysis/grounded theory, and presented the identified problems and solutions to clients. I scheduled and ran the requirements gathering phase of projects, eliciting business needs, and liaising with internal designers and developers to find tailored solutions, with some features I requested being permanently added to the product. I provided guidance on future intranet governance for long-term success and UAT preparation, after which I collaborated with the development team to address the changes and fixes to the solution. Before handoff to the support team, I customized and delivered product training to client admin/super users, content authors, and the brand team, if applicable. Even after the project delivery, I worked with clients on any additional work or change requests and to provide additional context to the ongoing support team.I've also created demo intranets and proof-of-concepts for the Clearbox intranet review and for potential new clients with the sales team. Other fun things I accomplished include developing a new rhythm for requirements gathering sessions, reusable training documentation templates, advocating for a rethinking of how Azure DevOps and scrum methodology are used for project delivery, and retooling stakeholder workshops to maximize buy-in and engagement.

As a PhD researcher from the Department of English, in addition to carrying out my own research in narratives and e/sports, I collaborated with other group members from Systems Design Engineering and Computer Science on HCI (Human Computer Interaction), gamification, and GUR (Games User Research) projects. I co-authored papers on ethics and decision-making in games. I helped write successful grant applications, including one for the Canadian Foundation for Innovation for over $70,000.

During both my MA and PhD, I was a member of the Games Institute as a graduate researcher from the Department of English. As a member, I frequently collaborated with in interdisciplinary projects with with members from Systems Design Engineering, Computer Science, and humanities disciplines. I loved working with other members on ideation and helping refine research parameters. As a member, I was able to present my research at conferences like CGSA and CSDH on phenomenological approaches to storytelling in games and also on knowledge translation at the inaugural UC Irvine Esports Conference.I also helped with Esports related ventures. I organized and hosted a panel at EGLX on esports and community engagement and I assisted with the initial Esports initiative at the University of Waterloo by meeting with stakeholders from various university departments and scouting for locations on behalf of the Institute.

Through both self-designed courses and pre-existing course modules, I taught different iterations of Introduction to Academic Writing both in-person and online. My teaching philosophy is to be encouraging, respectful, and realistic: Encouraging - I always want my students to do well, but students don't always start at the same level. It's my job to give them the support they need to learn from their mistakes and improve.Respectful - I treat my class as people first. I treat each student as a human being with the capacity to learn. Not knowing something or being inexperienced doesn't mean you have to talk down at them. If they knew it already, why would they be in the class? Realistic - Some people take the course because they need the credits, it's a prerequisite, etc... and that's ok! Not every class has to be Dead Poets Society! Every student has different goals and we instructors need to be accepting of that.I employed a wide variety of individual, small, and large group exercises to build student capacity for both written and oral delivery of polished ideas. I set my expectations and goals for the course clearly and gave prompt, accurate, and actionable feedback on all assignments.

After successfully winning grant funding, I ran a qualitative UX study on improving personal credit spending through combining gamification and knowledge translation on online banking platforms. I designed and ran the study by conducting extensive background research into both financial gamification and knowledge translation, then combined the findings to develop a set of design principles. I prototyped four testing conditions and using UserTesting and Qualtrics, interviewed participants walking through the models. I analyzed the qualitative data through Dovetail and synthesized over 900 insights. I packaged and presented the results as recommendations to the client.

I taught independent sections of Business Communication, Technical Communication for Engineers, and Introduction to Academic English remotely. I provided guidance on effective writing and communicating. I promptly completed large amounts of grading with in-depth and individualized feedback

I developed an annotated bibliography on the function of language in a multi-disciplinary context. I maintained accurate records of sources through RefWorks and regularly liaised with the principle investigator to coordinate project schedules.

I developed an interdisciplinary research bibliography on cosmopolitanism and contacted potential investigators for the cluster from the Faculty of Arts, Business, and Education.

Doctor Of Philosophy - Phd, English Language And Literature/Letters

Doctoral thesis: Stories in Play: Narrative Formation in Sports and eSports. My research focused on narrative formation in sports.

Master Of Arts - Ma, English Language And Literature/Letters

Bachelor Of Arts - Ba, Honors English

Bachelor's honors thesis: Analysis of Images and Profiles on Facebook and Instagram