• Website Design - Responsive layouts and user interfaces designed to optimize user experience and drive conversions• Website Development - Fully mobile responsive website solutions built custom to meet project requirements utilizing Shopify, WordPress, and other popular CMS platforms• Website Maintenance - Regular maintenance, content updates, landing pages, promotions, page layouts, redesigns, theme and plugin updates• Project Management - Project strategy and planning, technical recommendations and creative problem solving• Content - Creative direction, content strategy, and writing• Ecommerce - Custom Shopify solutions focused on user experience and increasing conversions• Coding - HTML, CSS, jQuery, Liquid• Software - Adobe Photoshop, Adobe Creative Suite, Shopify, WordPress, 3rd party applications

• Solution and process development, creative strategy, and budget estimation on all major interactive programs and projects• Successfully pitched and sold in hundreds of thousands of dollars of new business and project proposals• Owned and managed key client relationships at all organizational levels and departments• Oversaw creative direction, branding, and quality assurance for all digital properties and content• Recruited and managed a team of interactive designers and developers• Managed a team of project managers and disciplinary specialists• Developed client service and resource plans• Mentored and trained junior project managers, designers, and developers• Produced a series of animated educational videos for engaging YouTube and website content• Redesigned the brand's mobile web app to be responsive and adapt to all modern devices• Produced the design and development of interactive web based video games and experiential content

• Managed project requirements, timelines, and budgets• On-boarded and trained all new employees and clients on the CMS platform• Front-end web development utilizing HTML, CSS, Javascript, and the CMS platform• Interactive UX / UI design and responsive layouts using Adobe Photoshop and Adobe Illustrator • Performed 24/7 maintenance and support for the client’s enterprise website, server, and database configurations• Owned and managed the relationships with key external web-development and web-hosting partners• Managed CMS application upgrades including implementation, testing, documentation writing, and training• Produced a secure password reset process for a database consisting of over 500,000 subscribers• Developed and executed the strategy for converting the client’s email program to utilize responsive design

• Planned, organized, and led weekly client status meetings, including writing the agenda• Performed 24/7 maintenance and support for the client’s responsive website averaging 8 million monthly visits• Performed off-hours support during high traffic scenarios and implementation of new programs• Owned and managed the relationship with key external web-development partners• Marketing strategy and digital campaign execution• Developed and implemented back-end automation solutions for routine content management procedures• Provided support and training for the client by understanding back-end, server-side configurations and issues• Managed the implementation of an automated, website video feed with daily updates and thousands of views• Wrote solution strategy and managed design, development, and launch of an automated email alert program for 180,000 subscribers

• Supported the design, development, testing, and launch of client’s large-scale responsive website • Performed 24/7 maintenance and support for the client’s responsive website averaging 8 million monthly visits• Mastered the Kentico CMS platform in order to train and support clients and team members• Managed the design and development of online materials for monthly and quarterly integrated marketing campaigns • Analyzed site and program performance using Google Analytics, Hootsuite, Exact Target, and Quantcast• Created daily, weekly, monthly, and quarterly website performance and analytics reports• Managed the integrated launch of a custom QR code and in-bound SMS program• Created and sent emails to a list composed of 200,000 subscribers• Partnered with SMS vendor to manage a text-message program composed of 20,000 subscribers• Provided front-end design and usability enhancements to re-launched healthcare focused mobile application

• Support strategic planning as defined by long-term objectives• Plan and execute all integrated marketing and advertising communications to promote corporate branding• Build and maintain relationships with local media vendors and representatives• Produce creative executions of radio, television, out-of-home, print, video, and digital web advertisements• Manage the brand’s online social media presence via Facebook, Twitter, Google, Foursquare, and Youtube• Plan and coordinate monthly in-store promotional events and third party events (bridal shows & sponsorships)• Provide support for in-store sales efforts and customer service

• Interact daily with key client contacts and relevant media vendor representatives for campaign management• Produce time sensitive status reports and analysis on the client’s trade campaign activity (print and digital)• Create and manage detailed flowchart and budget allocation summaries pertaining to yearly client activity• Prepare and distribute media authorizations and insertion orders for print and digital media placements• Conduct extensive research and analyze target audience demos and behavioral patterns for strategic planning• Deliver strategically relevant, new media solutions for the client’s existing and updated corporate initiatives

• Identify hockey related outlets for establishing the client’s online presence• Build the client’s reputation on key online, hockey related outlets• Assist with the strategic implementation of the client’s branding campaign

• Filmed and managed footage for University of Pittsburgh Panther’s sporting events• Filmed/conducted player and coach interviews and press conferences on a weekly basis• Edited footage to create highlight packages, web site exclusive videos, and promotional materials• Participated in the production of game day and event operations

Filmed and managed footage for University of Pittsburgh Panther's sporting events * Filmed/conducted player and coach interviews and press conferences on a weekly basis * Edited footage to create highlight packages, web site exclusive videos, and promotional materials * Participated in the production of game day and event operations

• Handled trafficking operations to National media stations• Reconciled accounts payable from agency client to vendor for 2 separate years• Conducted research of stock footage and music relating to the agency’s new business pitches• Attended and contributed to creative planning and execution meetings• Participated in WEZOG weekends, a monthly technological innovation and implementation competition• Organized and managed the internal archiving of Broadcast Department assets• Provided research in support of the utilization of online social networks for a client campaign

Fronted the development and execution of fully integrated non-traditional advertising tools and tactics* Developed and implemented street promotion, event promotion, guerilla and buzz marketing efforts * Managed the creation, production, launch, and development of the agency website* Managed a department budget of $1,500 for use throughout the campaign* Assisted with the traditional advertising function (creation/placement of ads in print and digital formats)* Assisted both the PR and Campaign departments with the generation and implementation of initiatives* Conducted market research, including the collection, coding, and reporting of 900 print surveys* Represented the advertising department during the 2 major client presentations

Managed thousands of digital assets pertaining to various promotional campaigns* Conducted and prepared research for an online social network marketing initiative* Assisted in $500,000 - $1,000,000 worth of product purchase negotiations* Served as a liaison between the purchasing manager and company vendors * Populated a database pertaining to purchase contract terms (price, duration, allowance, etc.)* Performed various organizational projects across departments (Marketing, Finance, HR, L&D)