As the Executive Director of Antique Boutique Barcelona, I lead the strategic direction and operational management of the brand following its recent acquisition. My focus is on driving product development, optimizing production planning, and enhancing customer relationship management to establish a strong market presence.Key Responsibilities:Strategic Leadership: Develop and execute business strategies to integrate the furniture brand into our portfolio while ensuring alignment with overall company objectives.Product Development: Oversee the end-to-end product development process, from concept to launch, ensuring that product offerings resonate with market trends and customer preferences.Production Planning: Implement efficient production planning processes to optimize resource allocation, reduce lead times, and maintain high-quality standards across all product lines.Customer Relationship Management (CRM): Enhance CRM initiatives to build and maintain strong relationships with customers, driving engagement and loyalty.Bilingual Communication: Leverage fluency in Spanish and English to facilitate effective communication across diverse teams and markets, fostering collaboration and understanding.My experience at the director level equips me with the skills needed to navigate the complexities of the furniture industry, drive innovation, and achieve sustainable growth for the brand.

As Co-Founder and CEO of a luxury furniture and homewares company specializing in made-to-order products, I lead the global strategy and daily operations, ensuring our brand delivers bespoke craftsmanship and premium quality. My focus is on driving international growth while maintaining the exclusivity that defines us.Key Responsibilities & Achievements:Strategic Leadership: I set the company’s long-term vision, scaling operations while preserving our commitment to craftsmanship and personalized experiences.Product Development: I oversee the product development process, working with design and production teams to ensure each piece meets our high standards of quality and customization.Production Management: I manage the entire production cycle, ensuring timely deliveries and cost-efficiency while maintaining excellence in materials and craftsmanship.International Expansion: I’ve successfully expanded our brand into key global markets, leveraging expertise in luxury consumer behavior and fostering partnerships with high-end retailers and designers.Marketing & Commercial Strategy: I direct our global marketing strategy, positioning our products as exclusive and customizable, driving brand visibility and market growth.Sales & Business Development: I lead global sales efforts, building relationships with architects, interior designers, and luxury developers, generating new business and client loyalty.Team Leadership: I’ve built a high-performing, multicultural team focused on innovation and quality, fostering a collaborative and results-driven culture.Financial Management: I oversee the company’s financial performance, ensuring profitability and sustainable growth through strategic decision-making.In this role, I combine visionary leadership with hands-on management to ensure our brand thrives in the competitive luxury market.

As Director of a metal mechanic family company, I spearheaded initiatives that enhanced operational efficiency and drove cultural transformation within the organization. My role involved overseeing various facets of the business, leveraging my expertise in management and operations to optimize processes and deliver high-quality products in the heavy industry sector.Key Responsibilities:Operational Leadership: Directed manufacturing operations, implementing best practices to improve efficiency and reduce costs while maintaining product quality.Cultural Transformation: Led initiatives to foster a positive workplace culture, aligning employee engagement with the company's strategic goals and values.Strategic Human Resource Planning: Developed and executed HR strategies that supported talent acquisition, development, and retention, ensuring a skilled workforce capable of meeting business demands.Financial Analysis: Conducted financial analysis to assess operational performance, identify areas for improvement, and support informed decision-making at the executive level.Cross-Functional Collaboration: Collaborated with various departments to align goals and drive innovation, ensuring a cohesive approach to achieving business objectives.My tenure in this role equipped me with a robust understanding of the heavy industry landscape and honed my leadership abilities, enabling me to effectively guide teams toward success while adapting to an ever-evolving market.

At Zara, I lead the commercial strategy and product development for fashion accessories and footwear, focusing on innovative products that align with market trends and consumer demands. I foster collaboration across cross-functional teams, including design, production, and supply chain.Key Responsibilities & Achievements:Market Analysis: Conduct market research to identify opportunities for new product lines that resonate with our target customers.Product Development: Oversee the product development process from concept to commercialization, ensuring alignment with brand standards and profitability goals.Collaboration: Partner with design, production, and sourcing teams to manage timelines and quality for timely product launches.Sales Strategy: Develop and implement commercial strategies to maximize revenue, ensuring effective product placement and pricing.Inventory Management: Coordinate with the supply chain team on product forecasting and inventory levels based on market performance.Retail Relations: Build relationships with key retail partners to drive product knowledge and support sell-through strategies.Performance Monitoring: Analyze sales data to track product line performance and inform future strategies.With extensive experience in fashion accessories and footwear, I leverage my insights into market trends and consumer behavior to drive innovation and results. My strong project management and negotiation skills enable effective collaboration across departments.

I lead a diverse team of over 15 professionals, including Product Managers, Market Managers, Visual Merchandisers, and International Trainers, to drive our commercial strategies across various markets.Key Responsibilities:Product Management:Team Development: Build and coach an international commercial team focused on enhancing product performance.Operational Routines: Establish routines for back-office and in-store operations, including checklists and manuals to streamline processes.SKU Management: Implement a SKU management tool for initial product deliveries to optimize inventory flow.Quantitative Metrics: Introduce quantitative ratios for product management, enabling data-driven decision-making.Reporting Systems: Create a follow-up reporting system to monitor product performance effectively.Seasonal Shipping: Ensure accurate product shipping aligned with seasonal demands and volume forecasts.Special Collections: Collaborate with the design team to develop exclusive collections tailored to market trends.Product Selection: Curate product selections for store openings and promotional events, enhancing overall brand presentation.Margin Improvement: Reduce partner leftovers while increasing gross margins through strategic inventory management.Retail Operations:Franchise Coordination: Supervise logistics, finance, inventory management, and marketing efforts for franchise partners.KPI Reporting: Develop KPI reports to enhance store management and operational efficiency.Operational Manuals: Create comprehensive store operation manuals covering stockroom management, uniforms, and visual merchandising.New Market Openings: Define layouts, coordinate local team training, and plan weekly personnel schedules for new country and store openings.

In my role as the liaison between Tempe, INDITEX Headquarters, and country directors, I have focused on enhancing retail operations training and strategic collection purchase planning across regions, including Europe, the Middle East, North Africa, Asia, and North America.Key Responsibilities:Internal Collaboration:Team Leadership: Lead a team of product managers, providing training and development to enhance performance.Collection Selection: Contribute to the collection selection process across three departments, ensuring alignment with market trends.Event Planning: Coordinate collection planning for major events, such as Ramadan and back-to-school initiatives, while managing logistics.Strategic Projects: Guide product managers in executing key strategic projects.Headquarters Engagement:Expansion Collaboration: Work with Expansion Directors on store layouts and fixture creation.International Meetings: Participate in global commercial meetings to align strategies.Visual Merchandising: Oversee global visual merchandising initiatives for footwear and handbags.Market Development:Strategy Presentations: Present seasonal strategies and collections to international Brand Managers.Training Initiatives: Conduct training for Brand Managers, Visual Merchandisers, and Store Managers in over 20 countries, covering key operational areas.Flagship Openings: Manage flagship store openings, ensuring successful launches.Operational Efficiency: Develop a stockroom organization manual to optimize inventory management.Sample Procurement: Source samples for in-demand products.

In my role as Product Manager, I gained deep insights into the fast fashion industry, understanding market differences and mastering tools for effective sales planning and follow-up.Key Responsibilities:Team Leadership: Lead a team of Product Managers, guiding them in achieving sales targets and managing stock control for regions including Germany, Latin America, the Middle East, and Southeast Asia.Sales Tracking: Monitor daily sales performance and key KPIs, ensuring alignment with strategic goals.Product Management: Drive product selection, placement, and pricing strategies, tailoring collections to accommodate cultural and religious specifics of each market.Opening Preparations: Prepare product offerings for store openings, ensuring a successful launch.Market Engagement: Conduct market visits focused on visual merchandising training, stock management, and pricing benchmarks to identify areas for improvement.Sales Readiness: Collaborate with teams to ensure products are well-prepared for sales events and promotions.Pilot Store Support: Assist in the development and support of pilot stores at headquarters, testing new strategies and concepts.Strategic Collaboration: Contribute to the company’s strategic projects, aligning product initiatives with overarching business objectives.My experience in this role has equipped me with a strong foundation in fast fashion dynamics, effective team leadership, and cross-cultural market adaptation, driving product success and enhancing brand presence.

As a Junior Brand Manager, I focused on the art direction of publications and advertising campaigns for the Casual Home and Hildesa brands. My role involved shaping the corporate image and enhancing brand visibility through strategic visual communication.Key Responsibilities:Art Direction: Led the creative direction for publications and advertising campaigns, ensuring alignment with brand identity and messaging.Corporate Identity: Developed and maintained the corporate image, including packaging design and exhibition stands, to create a cohesive brand presence.Cross-Department Collaboration: Collaborated closely with the product department to ensure that marketing initiatives effectively supported product launches and brand strategies.This experience honed my skills in brand development and visual storytelling, equipping me with a strong foundation for driving brand success in future roles.

In my role as an intern, I focused on researching market trends and analyzing consumer behavior to support brand communication strategies. I contributed to the development of insightful reports that informed marketing initiatives and helped shape our brand messaging.Key Responsibilities:Trend Analysis: Conducted thorough research on emerging trends in the industry to identify opportunities for brand differentiation.Communication Support: Assisted in crafting communication materials that effectively conveyed brand values and messaging.Collaboration: Worked closely with cross-functional teams to ensure alignment in marketing efforts and enhance overall brand strategy.This experience strengthened my analytical and communication skills, providing a solid foundation for my career in brand management.