Founded with U.C. Berkeley Professor Richard Bender (1930-2022), UCL is focused on urban issues, currently in the San Francisco Bay region and previously in Tokyo. Our work together is posted on my Academia site (https://johnparman.academia.edu/research).

Elizabeth Snowden and I founded Snowden & Parman in 2019. Our website is spedit.net. I'm an editorial advisor to AR+D, ORO Editions' research imprint, and an issue editor and advsory committee member at Seattle's "ARCADE." We publish books, sold through The Pallas Gallery in San Francisco.

As a Visiting Scholar/Architecture, sponsored by CED Dean Renée Chow, I wrote about the revival of factory-built housing; the question of setting density appropriately in urban contexts; the role of local transit in the walkable city; proposed reforms to architectural licensing in the US; and the movement to unionize US architecture firms.

As editorial director for publications at Gensler, I launched and oversaw two award-winning publications, "Dialogue" and "Design Forecast." The latter and the annual reports that preceded it won Platinum, Gold, and Silver Awards from "Graphis" Magazine, and a Grand Award from Arc International. "Dialogue" was twice a finalist for "Forum" Magazine's "Eddie" editorial award. I was an advisor to the Design Innovation Committee of Gensler's Board of Directors through 2017. From 2017 through 2019, I served an adviser to the firm's then-COO, Daniel Winey, FAIA.

Started as a consulting plan editor in 1987, then joined full-time in 1991 as a regional marketing director. My focus was to get SOM/SF into the public sector market. Biggest campaigns and wins: - Virginia State Library, Richmond (1992)- International Terminal, San Francisco International Airport (1993-1994)- State Office Building, San Francisco (design-build, with Hines), 1995At the time, because of a recession, there were a total of four large-scale projects in California, of which we won these two. The other focus, with Carolina Woo, FAIA, was on the China market. While at SOM, I also edited plans for five U.C. campuses, working with John Kriken, Richard Bender, and Phil Enquist.

Laurie Snowden and I started and ran this award-winning quarterly, edited by Richard Ingersoll and Cathy Lang Ho. It won national awards from the AIA and IDSA, and received grants from the NEA and the Graham Foundation. In 1998, we gave it to California College of the Arts, which published it through 2001. Google and U.S. Modernist have digitized the archive, linkable from CCA's website.

From 1977 until I joined SOM in 1991, I was retained as a marketing director by EHDD (1977-'83), IDG Architects (1984-'86), and SOM (1987-'90); and also worked episodically as a marketing consultant, writer, and plan editor for other architecture and planning firms in the Bay Area. At SOM, I edited the UC San Diego Campus Master Plan and later edited campus plans for UC Berkeley, UC Davis, UC Santa Cruz, and (with another firm) UC San Francisco. With Sedway-Cooke, I edited the Sterling Forest Master Plan in Orange County, NY. In 1979, I worked with the AIA California Council on its successful campaign to retain architectural registration in the state.

Serving Deans Richard Bender and Roger Montgomery, I edited "CED News," the alumni publication of the College, from 1984 through 1990. I taught a course, "How to Write a Thesis," as part of the Graduate Thesis Studio for several years, and worked with the Architecture Chair, Howard Friedman, on curriculum reform. During this period, I also wrote two accreditation reports for the Department of Architecture, served as the secretary of the Berkeley Campus Design Review Committee, and separately carried out a feasibility study for a new Architecture program at UC San Diego.

Joe Akinori Ouye and I joined forces to win an initial consulting assignment with the AIA California Council re: architectural registration. He went on to consult with the California Board of Architectural Examiners, while I continued with the AIA/CC. We never did anything else together, and my own consulting work seemed to make a partnership superfluous. When he joined Facility Technics, a facility planning firm, we folded it.

I ran the professional development program in architecture at UC Berkeley Extension for several years. I moved the program into sustainable design, organizing successful classes on that topic in the Bay Area and Los Angeles, and also helped launch a professional interior design certificate program that's still in operation.