Copywriting and marketing through Sprinklr on Instagram, TikTok, Facebook, and X (Twitter), giving special attention to brand voice, vision, and mission to create and tell inclusive, memorable stories with fans to celebrate the teams they love and the memories they've made with their friends and family.

Created and managed net promoter score (NPS), key performance indicator (KPI), and trend reports.• Validated data for 12 reports in Python by creating data visualizations.• Created 67 trend-tracking Tableau visualizations and 14 dashboards informing staffing decisions.• Created 2 staffing analytic and trend forecasting Sprinklr dashboards with 23 widgets each.• Used SQL programming languages to pull, combine, and organize Big Data.• Worked with cross-functional teams to troubleshoot and debug code and program issues.

Parent LLC company for Bento Studios, Otter Mage Designs, and Amelia Con.

Otter Mage Designs is a start-up venture delivering content and products through trade show bookings, online sales, and content (streamed, digital, print).Twitch (Affiliate)• 590 Followers with 8 – 11 Average Viewers per stream • 11 – 12 Subscribers month-over-month• Increased subscribers by 40% from Q1 to Q2, 2023.• Increased followers by 5% from Q2, 2022 to Q2, 2023.• Creates fun and engaging streaming and digital content with a focus on reach, resonance, and reaction.• Refined target audience through benefits and usage segmentation to increase ROI while decreasing stream frequency and duration.Instagram • Bento Studios Followers: 297 (12 years)• Otter Mage Designs Followers: 347 (1 year)• Conducted surveys, interviews, and focus groups to reposition brands.• Increased followers by 250% (Otter Mage Designs) through strategy developed via SWOT analysis and data analytics.• Increased organic post reach by 2% from 2022 through hashtag and consumer audience analytics.• Increased engagement on organic content by 75% from 2022 through optimization and refining of copy by leveraging AI tools and market research.• Leveraged A/B multivariate experiments on Meta to increase sales at tradeshows by 15%.Content and Product Creation, Marketing, and Distribution• Jury-selected to exhibit at some of the world’s largest anime and gaming industry conventions including Anime Expo in Los Angeles, CA and MomoCon.• Grew profit by 25% year-over-year per event by conducting market research, using market penetration strategies, and building strong client relationships.• Successfully repositioned brand from value brand to a mid-tier luxury brand by refining target audience.• Forges distribution channels with local and regional retailers.• Develops, creates, markets, sells, and distributes accessories, home goods, and digital assets with a catalog of over 350 current products.• Maintains company blog with empowering, fun copywriting brand voice.

• Works from both detailed and simple creative briefs to provide colors for interior and cover art for an upcoming comic book project.• Researches comic book characters and industry trends to provide advice regarding character designs, colors, and cover art design.• Completes 4 - 10 pages per week, based on client needs.• Works with client on budgeting and project management to suit client’s budgetary needs while meeting deliverables.

• Works with California-based trade show pop-up company to conceptualize 3 creative logos from creative brief.• Conducts research on the miniature figurine market to create competitive and unique intellectual property.• Experiments with different styles of characters, aesthetics, and collections of images to express brand persona and characteristics including durability, Christianity, and fun.• Sketches, inks, colors, and designs to completion logos, stickers, trademarks, and other visuals required for collateral, signage, and website.• Consults on trade show marketing strategy and advertising.This freelance work was secured through integrated marketing campaigns on social media and trade show marketing at Anime Expo, 2022.

• Creates client-facing collateral and marketing materials to explain complex legal terminology, procedures, and policies to inventors, artists, small business owners, and entrepreneurs.• Consults on market development strategy and target audience and market refinement.• Consults on administrative best practices including calendar management, workload management automation, and task delegation.• Conducts research on trademark, copyright, trade secret, patent, AI, merger & acquisition, DMCA, and defamation news and industry trends.• Designs daily and weekly calendars and to-do lists for custom task tracking.

• Creates emotes for an up-and-coming Twitch streamer “Call me DIO” using emote templates and original emote designs featuring popular anime and game characters.• Works from strict and loose creative briefs to create custom emotes.This freelance work was secured through multi-media advertising campaigns on Twitter, Instagram, Discord, Facebook, YouTube, and Twitch.

• Works from detailed creative briefs to sketch, ink, color, and fully conceptualize original characters with diverse heritages, cultures, and designs for an original action-adventure graphic novel series for an Atlanta-based project.• Works within tight and loose deadlines to design promotional posters and character reference sheets.• Collaborates to develop reusable character concept spreadsheets to capture in-depth character details and descriptions.• Designs proprietary logos and intellectual property for character designs and graphic novel series.• Serves as the sole character designer for 25 characters.Contract for this freelance work was secured through integrated marketing campaigns combining social media, speaking engagements, and trade show exhibition.

• Works from aesthetic boards, creative briefs, AI generated imagery, and loose character and scene summaries to storyboard fight scenes for poster designs.• Sketches poster thumbnails and mock-ups featuring inventive and dynamic perspective techniques.• Serves as the sole conceptualizer for four original characters set in fantasy, steampunk, and science fiction settings.• Develops digital assets for Roll20 integration for over 10 characters.• Collaborates with multiple creatives and writers to design complex character designs.Contract acquired through Integrated Marketing Campaigns through social media, speaking engagements, and trade show marketing.

• Collaborates online with ghostwriters to create short-form and long-form stories.• Conducts research on Gothic revival architecture, the occult, and European and Asian history to construct compelling lore, environments, and characters.• Collaborates online with ghostwriters to design original characters, storyboard scenes through sketches, and to create playlists that celebrate their works.

• Maintains ongoing relationship with a popular literary blogger and writer to design unique characters to represent the brand’s persona.• Works from detailed and loose creative briefs to create fun and heartwarming dragons.• Formats images for use in static web banners, round icons, and social media icons.• Develops digital assets that are repurposable across the BookWyrm website and social media pages to provide maximum ROI for BookWyrm.This freelance work was secured through a multi-media advertising campaign on Discord, Instagram, Twitter, and Twitch.

• Works from detailed and simplistic creative briefs to create original character designs and compositions based on specific scenes.• Illustrates sketch mock-ups and thumbnails of poster compositions featuring single and multiple characters in various settings and aesthetics.• Conceptualizes, sketches, inks, and fully colors character poster art featuring characters as well as detailed backgrounds within specific timeframes.• Works closely with character creator and writer to revise sketches and thumbnails to better meet the creative briefs.Work was secured through integrated marketing campaigns across social media, Discord, and trade show marketing.

• Collaborated with a local small business start-up to conceptualize original tattoo designs.• Conducted market research on local and international competition to develop four proprietary designs.• Designed alternative tattoo designs based on character aesthetics that could be sized for all body types.This freelance work was secured through integrated marketing campaigns on social media and vending at local arts markets.

• Works from strict creative briefs to design Twitch overlays, emotes, and stream notifications for Final Fantasy XIV streamer.This freelance work was secured through multi-media organic advertising campaigns and word of mouth referrals on Instagram, Twitter, Twitch, and Discord.

Amelia Con was Amelia Island, Florida’s premier and only omni-media convention experience. Its target audience included anime, sci-fi, video game, and tabletop game fans who lived in Nassau County, Florida and its surrounding area. Social media pages were retired and sold to another convention in 2020.• Used Facebook Ads, memes, and organic content as well as traditional print media buying and ad placement to drive awareness, engagement, and conversions, exceeding sales estimates by 100% in year one.• Collected ana analyzed advertising data through native and third-party social media monitoring platforms to drive awareness, engagement, and meet sponsor, vendor, and convention advertising goals.• Over 1200 convention ticket sales in 2014.• Over 2200 convention ticket sales in 2019 (final year).• Researched and leveraged industry trends to secure corporate and franchise sponsors including FUNimation, Crunchyroll, and Cold Stone Creamery.• Leveraged industry knowledge to secure celebrity guests from popular anime, game, and TV titles such as One Piece, World of Warcraft, and Doctor Who.• Engaged in guerilla marketing and canvasing to secure local small business sponsors including game stores and hotels.• Coordinated with city officials to operate on city property.• Developed marketing collateral to promote celebrity guests, video game and tabletop experiences, and sponsors.

• Worked from comic book style script to conceptualize, storyboard, layout, ink, color, letter, and format a 24-page saddle stitched comic book origin story for a couple’s wedding.• Designed five characters based on photos of actual people in a hybrid anime-comic book style.• Worked within the parameters of the detailed creative brief, small budget, and tight deadline to fully deliver the comic book.• Maintains ongoing client relationship and has done comic book sketch cover art of popular characters and digital commissions of the couple on an ongoing basis.This freelance work was secured through integrated marketing campaigns on social media and at trade shows.

• Collaborates with technical consultant to develop, code, test, and implement proprietary inventory tracking system that interfaced with WordPress website, built using SQL.• Uses agile project management techniques to design and implement new website using WordPress and to roll out new inventory tracking system with user interface, all in accordance with a strict deployment schedule.• Designs new logos featuring a hanger, and script font for website, storefront signage, point of sale signage, and business cards.• Copywrites employee and owner bios for the company website.• Creates all marketing copywriting for the company website and collateral.• Managed WordPress website for Nita’s until the business was sold.This freelance work was secured through personal networking.

• Promoted the pop culture comic book convention throughout the southeastern U.S. by marketing it to local small businesses, at other conventions, and at educational panels to exceed prior convention attendance by 220%.• Booked, funded, and managed celebrity talent for the convention (2012).• Marketed the event to vendors and artists in the southeastern U.S, to increase event participation by more than 100%.• Designed convention floor plan.• Designed convention marketing materials including flyers and website banners and static images.Freelance work was secured through professional networking.

• Creates quill pen and inkwell logo and “Newmanuscript” custom lettering for website, banners, brochures, email newsletters, and business cards.• Designs business cards and brochures for trade show marketing.• Copywrites for WordPress website for small copywriting business.• Copywrites for owner and technical writing team bios.• Designs custom Christmas and “thank you” cards consistent with beach aesthetic and brand voice.Contract for this freelance work was secured through integrated marketing campaigns combining social media, speaking engagements, and trade show exhibition.

Managed day-to-day operations of technical writing and professional services departments for a large Fortune 500 Company through collaboration and leadership of multi-departmental teams. Collaborated with internal and external teams and clients (over 200) directly to ensure efficient execution of department reorganizations, consistent reporting of department data and analytics for executive and departmental reports and approving procurement orders.• Analyzed and reported on data weekly for SVP of Technical Writing and SVP of Professional Services. Reports were distributed to the CEO and CFO, company, and compiled into white papers for shareholders.• Reduced procurement waste by over 20% in year one and over 60% in year two by leveraging rapport with cross-functional internal teams and negotiating with suppliers.• Organized and led internal remote worker advocates to create trainings and internal awareness campaigns to improve the quality of mental health, productivity, and networking for remote and desk-share employees during the transition to the desk share program, saving the company millions in overhead operational costs and reducing turnover.• Partnered with technical writers to develop educational marketing campaigns for shareholders, investors, and prospective clients. • Managed the onboarding process at the team level for two departments.

• Provided customer service via phone, email, and mail.• Maintained FSAS’s accreditation with the State of Florida.• Booked travel for 12 members of the Board of Directors.• Booked tradeshow space at universities such as the University of North Florida and Springfield College in Tampa.• Wrote and maintained meeting minutes for the BOD.• Wrote and distributed quarterly newsletters, brochures, etc.• Maintained customer, vendor database in MS Access.• Wrote, formatted, and coded school’s website.

• Promoted the pop culture and tabletop gaming convention throughout the southeastern U.S. by marketing it to local small businesses, at other conventions, and at educational panels.• Marketed the event to vendors and artists in the southeastern U.S, to increase event participation by more than 25%.• Marketed the event to industry leading licensing and distribution companies such as FUNimation and The Right Stuf International to secure screening permissions for foreign movies and series as well as prize support.• Created and designed five events at the convention including gameshows with interactive media developed in Microsoft Access.• Designed convention floor plan.