J.J. Shields Email and Phone Number
J.J. Shields work email
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J.J. Shields personal email
Executive with a proven track record of success in world-class consumer and high technology industrial products companies. Extensive background in advertising, brand and product management, communications, sales promotions, sports/event marketing, field sales and international environments. Managed established brands and new product introductions from concept to international rollout. Have managed a staff of 19, budgets of $15M and sales in excess of $25M. Strong strategic planning skills and MBA educated. Eight years of teaching university business classes (consumer/industrial). Extensive computer, Internet, multi-media and sales training skills. Unique mix of hard-earned experience, real-world application and sound academic thought.Specialties: Marketing, software, robotics, automation, beer, consumer package goods, cpg, international, branding, brand management, product management, communications, sales promotions, event marketing, advertising, tools, hand tools, industrial, business to business, MBA,
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Chair, Management And Marketing DepartmentCarthage CollegeMilwaukee, Wi, Us
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Chair, Management And Marketing DepartmentCarthage College Aug 2021 - PresentKenosha, Wisconsin, United States
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Assistant Professor - School Of BusinessCarthage College May 2009 - PresentFocus on Marketing, Communications, International & Sale Management courses.
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Co-Founder And Board MemberVelocity Consulting Llc (Carthage College) Sep 2009 - PresentKenosha, WiVelocity Consulting is the first & only 100% student run (Carthage College), full-service consulting company. -
PresidentMarketingworks Llc Oct 2008 - PresentOwner of a small marketing & branding consulting firm.
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Manager Of Marketing ServicesAsq Aug 2007 - Oct 2008Responsible for directing the creation and implementation of 12 integrated marketing plans. Responsible for $2m budget and have 12 direct reports. • Lead the development of bundled pricing promotion – increased sales 109%.• Implemented new planning process to bring better focus and strategic alignment.• Created and implemented new systems to measure ROI on marketing programs. • Lead an internet “Pay-per-Click” initiative which generated $500k (surpassed goal by +26%) -
Manager Of Brand MarketingCase New Holland Jan 2006 - Jul 2007Responsible for all aspects of the marketing the Case brand in North America to reach market share and sales objectives. Have 3 direct reports (Brand Marketing Mangers) •Developed/implemented a year-long dealer incentive program – surpassed sales goal by 15%. •Developed and instituted a very successful, fully integrated marketing planning process for 12 product lines. •Developed a unique “Virtual SBU” concept for the sales/marketing division. -
Brand Marketing ManagerCase New Holland Jul 2005 - Jan 2006Responsible for compact excavator line, machine attachment business and special projects. Designed, developed and executed strategic plans and directed integrated promotional activities including advertising, pricing, promotions, communications, trade shows, etc. •Created and launched a fully integrated customer care program. •Developed and executed a successful dealer incentive contest with NASCAR and Rusty Wallace.•Developed a unique web-based attachment selector tool for dealer and field sales.
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Territory Manager, Industrial Software Product – AmericasAbb Robotics Ab Jul 2000 - Jul 2005Working a matrix organization and reported to the head office in Sweden. Geographically, responsible for planning, directing and coordinating sales/marketing activities for software products used in conjunction with ABB robots in the Americas. Functionally responsible for global marketing communications and branding. Duties include setting prices/forecasts, developing strategies, creating and implementing marketing plans for the Americas. Responsible for P&L.• Exceeded sales goals 4 out of 5 years.• Developed new packaging, reduced costs by 50%.• Developed, trained, motivated and managed a worldwide network of 20 “Local Product Managers” to support software products locally. • Developed a “Loyalty-based” sales force program that helped accelerate sales momentum and focus sales activities. -
Director Of Marketing CommunicationsSnap On Tools Apr 1996 - Jan 1999Responsible for all marketing communications programs including advertising, PR, trade shows/exhibits, event marketing, motor sports, creative services, sales communications and direct marketing. Responsible for $15M budget, 19 employees and $25.0M sales of racing related product.•Re-engineered entire department in first 6 months.•Instituted/taught formal approach to market planning and development of marketing plans.•Increased trade shows revenues from $3.0m to $28.3m in 2 years with focused trade program.•Reduced inventory by $12m in 1 month with unique promotional program.•Developed overall strategies and implemented a new brand and product advertising campaign.•Created a customer loyalty/frequent buyer program and Dealer Behavior Modification program. -
Business Development Manager-Industrial Software ProductsAbb Robotics Inc. Apr 1994 - Apr 1996Responsible for planning, directing and coordinating worldwide sales/marketing activities for software products used in conjunction with ABB robots. Duties included setting prices/forecasts, developing strategies, creating and implementing marketing plans in 30 countries. Responsible for P&L, $1.0M budget and two assistants. •Took a Research and Development group from a $1 million loss to a $2.5 million profit in 3 years•Only division in company to exceed sales/profit goals 3 consecutive years.•Developed worldwide business/marketing plan that was implemented within the business area.•Implemented a Lotus Notes-based Sales/Marketing support system.•Developed, trained, motivated and managed a worldwide network of 30 “Local Product Managers” to support software products locally.
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Product Manager - Industrial Software ProductsAbb Robotics Inc.. Mar 1990 - Apr 1994Classical product management; product development, pricing/forecasting, promotions, packaging, sales support and distribution management. Worked closely with engineering, manufacturing and customers to develop 4 new software products for the world market – generated $5 million in sales.•Developed and directed several worldwide sales incentive programs and direct mail campaign in 7 different languages – increased sales by 31%•Redesigned packaging – lowered costs by 50% and won major design award (won over Microsoft).•Created a one-week training class for sales force/customers. Taught 15 classes in 7 countries.•Created a 45-minute interactive multi-media training software – reduced training costs by $150,000.
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Category Promotions Manager-New ProductsMiller Brewing Company Aug 1988 - Mar 1990Responsible for developing promotional strategies and tactics consistent with brand objectives for 6 brands including test products. Managed $8.0M budget and 3 assistants.•Created the Leinenkugel Lodge concept & launched Leinenkugel’s Limited & Bock beer. •Developed tracking system that significantly reduced late promotions. System adopted company-wide.•Developed order tracking system that standardized the tabulation of distributor orders for promotional materials. This system reduced the task from 1 week to 1 day with 100% accuracy. •Developed a Distributor Action Plan Manual, which was the key planning document used by +100 distributors to develop local marketing strategies and programs. -
Assistant Brand Manager-Miller Genuine DraftMiller Brewing Company Sep 1986 - Aug 1988Developed, coordinated and implemented marketing strategies and programs for the launch of Miller Genuine Draft. Worked with and directed agencies, production houses and several internal departments. Developed trade and consumer advertising for consumer promotions. Responsible for $6.0M budget and 2 assistants.•Received the Gold Reggie, an award given by Ad Age to the top consumer promotion nationwide.•Developed innovative pizza scented point-of-sale materials.•Redesigned point-of-sale which had multiple functions resulting in savings of $50K.
J.J. Shields Skills
J.J. Shields Education Details
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Engineering -
Lasalette SeminaryDiploma
Frequently Asked Questions about J.J. Shields
What company does J.J. Shields work for?
J.J. Shields works for Carthage College
What is J.J. Shields's role at the current company?
J.J. Shields's current role is Chair, Management and Marketing Department.
What is J.J. Shields's email address?
J.J. Shields's email address is jj****@****.rr.com
What schools did J.J. Shields attend?
J.J. Shields attended University Of Wisconsin-Milwaukee - School Of Business Administration, University Of Michigan, Lasalette Seminary.
What skills is J.J. Shields known for?
J.J. Shields has skills like Brand Management, Marketing, B2b, Product Management, Advertising, Automation, Event Planning, Fmcg, Software, Industrial Engineering, Robotics, Sales Promotion.
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