J.J. Slygh Email & Phone Number

Lead product marketing disciplines as it pertains to Total Expert’s banking line of business.Improve each phase of the buyer journey from “top of funnel” messaging to pricing.Identify prospects with the highest propensity to purchase the Total Expert platform by using key personas, use cases, ROI metrics, and messaging.Drive pipeline by working with product management, marketing, and sales to deliver comprehensive go-to-market strategies and enablement plans.

Greater Minneapolis-St. Paul Area

Delivered comprehensive business and digital engagement strategies to apply Total Expert’s SaaS solution alongside repeatable methodology to help align clients’ customer experience goals.Within the Product Marketing team, developed ROI models, maturity models, playbooks, pitch decks, and other tools used by marketing and sales to demonstrate the value of the platform.Worked directly with top clients to assess their current segmentation strategies, journey mapping, and marketing and provide recommendations to improve customer experience.Drove consensus within prospect organizations toward a customer experience vision while demonstrating the tangible, strategic, and financial impact that the platform can deliver.

Greater Minneapolis-St. Paul Area

• Advised, conceptualized, and developed multichannel B2B2C marketing campaigns with content and creative delivered through the proprietary SaaS platform. • Developed data-driven customer journeys that used marketing automation to increase engagement, onboard new clients, and deepen relationships. • Provided creative direction for multi-channel marketing programs utilizing content and creative that included print, web, email, and social to support clients’ strategic marketing objectives.• Worked directly with product teams to enhance the functionality of the platform and advised sales teams on process improvements to generate new sales. • Evaluated clients’ existing customer journeys and develop strategies and tactics to improve acquisition, onboarding, and engagement.

• Led the Customer Experience & Communications Integration Team through the acquisition of KleinBank. • Worked directly with the CXO to launch an SMS platform and engagement campaign to drive behavior and expand communication channels.• Utilized data segmentation to enhance the communication process with affected customers.

• Led the development and execution of the digital marketing strategy across business lines. • Expanded the use of digital marketing tactics that included email, social media, paid search, and SEO.• Elevated the KleinBank brand in the metro area while expanding the company’s digital footprint. • Guided the creative that was developed for KleinBank’s campaigns both in digital and traditional channels.

Bachelor Of Fine Arts (Bfa)

Mini-Mba

Graphic Arts Degree