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• Served as senior creative at RAPP SF, overseeing the development of omnichannel campaigns targeting various stages of the consumer journey• Collaborated with the strategy department to leverage data-driven insights in crafting highly personalized marketing experiences• Directed the conceptualization, creation, testing, and optimization of campaigns to ensure maximum impact/ audience engagement• Led and drove all creative elements of new business pitches, inclusive of strategy, content, buy-in of senior agency executives, and presentations to client decision makers• Oversaw the implementation of creative strategies across digital/traditional marketing channels for effective brand communication• Developed innovative approaches to integrate creative concepts with data analytics, resulting in improved campaign performance metrics and ROI• Supervised the production of visual and written content, ensuring alignment with brand guidelines and campaign objectivesKey Accomplishments  Created and executed highly successful, fully integrated campaign for mortgage business, driving significant lift in each unaided awareness, favorability, and consideration, resulting in 10000+ leads and 8000+ applications within first 6 months Led digitally-driven CSR/charity campaign that raised $7MM+ from 15,000+ donors and resulted in 20,000+ volunteer hours from 5,000+ volunteers, all new records for the annual campaign Lead creative on new businesses pitches, presenting in client-facing role. Client: Wells Fargo (including Brand, Mortgage, CSR efforts, Wealth and Investment Management, Prospect Acquisition, Credit Card, Small Business); Aimmune

• Directed the Creative department at Organic SF, leading art, copy, design, and UX teams in digital experience development• Oversaw creation of data-driven, user-centric digital experiences, aligning with strategic objectives and user needs• Collaborated across teams to ideate & execute innovative campaigns across diverse digital channels.• Provided strategic guidance and ensured high-quality deliverables, meeting client objectives and project timelinesKey Accomplishments  Boosted brand engagement by 30% through the successful launch of data-driven digital campaigns Increased user engagement on digital platforms by 25%, resulting in a 15% uplift in conversion rates

• Developed end-to-end creative campaigns for APAC region's full product portfolio, ensuring brand alignment/ regional relevance• Led cross-functional teams, provide creative direction, and conducted market research to inform campaign strategies and messaging• Presented campaign concepts to clients, stakeholders, and teams, ensuring adherence to brand guidelines and achieving business goals• Collaborated on ideation, direction, and execution of campaigns with art directors, copywriters, and designers.• Analyzed consumer insights for targeted audience segmentation and optimize campaigns for increased effectiveness and impact.Key Accomplishments Increased regional campaign effectiveness by 20% through data-driven insights and targeted audience segmentation strategies. Led successful launch of high-impact campaign, resulting in 30% increase in brand awareness within APAC market

• Crafted compelling copy for suite of aesthetic and beauty products, ensuring adherence to brand guidelines and regulatory standards• Collaborated with cross-functional teams to develop integrated marketing campaigns for diverse product portfolio• Conducted thorough research on competitor products, industry trends, and target audiences to inform copywriting strategies.• Reviewed and edited copy to ensure accuracy, clarity, and alignment with client objectives and regulatory requirements.Key Accomplishments Launched cross-branded CRM campaigns across product suite, achieving 25% increase in sales Developed educational CRM content, leading to improved customer engagement and brand loyaltyClients: BOTOX Cosmetic, Juvederm, Atkins, Hallmark, SkinMedica, Nestle, Lavazza

• Led and supervised copywriting team for medical/pharma brands, ensuring high-quality, compliant, and effective messaging.• Conceptualized and developed creative strategies and campaigns for diverse products targeting healthcare professionals.• Collaborated with cross-functional teams including art directors, account managers, and clients to achieve campaign objectives.• Reviewed and approved copy materials to ensure accuracy, consistency, and alignment with brand guidelines and regulatory standards.Key Accomplishments Spearheaded the launch campaign for blockbuster product, resulting in 30% increase in market share for client Developed unbranded educational materials for targeted diverse audiences, leading to improved patient adherence and satisfaction rates Created new business, pitch-winning concept for first-to-market product