As the General Manager of Carat Media, Northern China, I report directly to the CEO of Aegis Media Greater China.1) Lead the account service teams for key clients including Master Kong, China Telecom, Citizen, etc.2) Overall performance of media strategic planning, tactical planning, buying for all media including television, print, outdoor and digital media3) Client profitability4) New business development5) Staff training, evaluation & development6) Development of regional service hubs for key clients in 9 cities7) Development of new product and service, such as ROI Modelling, Branded Content, Crisis Management, and Client Extranet8) Identification of M&A target for the company9) Cross sell group company's services including digital creative, social media, mobile marketing, search marketing, etc.