California, Arizona, Nevada, New Mexico, Washington, Oregon, Hawaii, Alaska

Arizona, Nevada, Hawaii, Colorado, Washington, Wyoming, Utah, Idaho, Oregon, Alaska, Montana, New Mexico

- Responsible for planning, developing, communicating, selling, and implementing the national strategic initiatives and brand priorities within Safeway in order todeliver the portfolio volume goal of 270,000cs in 2013Exceeded the total portfolio volume goal and profit goal for the 2013 fiscal year- Provided leadership and account direction while owning the communication tothe regional and local Pernod Ricard sales teams within the US. Acted as the key influencer with the distributor account team- Created account level metrics to evaluate sales performance and established compliance metrics to enable monitoring of distributor follow-through to execution- Developed specific account level sales and marketing strategies in concert with National Accounts, Customer Solutions Manager, Trade Marketing and Brand Team. Leveraged effective regional ideas in developing national sales tactics. Enabled tailored marketing plans for the account in each major region

- Directed and led the Brown Forman sales team, distributor sales merchandisingteam, Young’s Market Director of Sales, and account executive team by identifying, developing, and implementing key sales team initiatives and processes throughout the Southern California Region- Built programming, pricing, and incentives for the entire portfolio (25 brands) that drove profit in established high volume key chain accounts with a focus on identifying business opportunities through creation of targeted localized marketing programs and competitive pricing strategies- Delivered the Market Performance Scorecard for the Southern California Off-Premise chain customers including the grocery, drug, and mass channel. Created distribution, depletion, and winning at the point of purchase objective targets to achieve the full portfolio growth goal of 740,800 cases (+3%) - Managed the territory budget and discounting budget in orderto grow the total Brown-Forman portfolio +13.5% during the F’12 fiscal year, while reducing spending by 7% versus prior year- Launched Jack Daniel’s Tennessee Honey within Southern California. Provided strategic insight, plans, and direction in order to ensure “Best in Class” execution and successfully delivered 38,000 cases within one year

- Trained, developed, and motivated the Brown-Forman sales team as well as theGreenhouse agency team. Developed and managed the KPI’s, strategy, and execution platform for our brand building efforts through utilization of two agency (Greenhouse) field market managers - Supervised the programming budget and led the only channel within Southern California to positive dollar volume and depletion growth in F’10, +2%- Maintained ownership of the Southern California discounting budgetin order to develop programming that worked toward the accomplishment of established depletion, distribution, and point of purchase goals and objectives. Influenced the behavior of the distributor through written, oral, and interpersonal communication in order to reach desired outcomes- Collaborated with multiple divisional and national brand team contacts to construct development of the strategic regional brand plan. Led the implementation of divisional brand plans throughout the organizationconsistent with the national brand strategies

- Led and developed a team of three market managers and six agency field marketmanagers while utilizing appropriate styles and methods of guiding individuals towards task accomplishment-Consistently provided accurate volume forecasts each tertile for the entire portfolio, resulting in maximization of sales volume within trade spend budget- Served as the primary collection point for generating consumer and competitive intelligence at the divisional level. Broadcasted relevant insights to the appropriate division and brand team members- Demonstrated good business sense, including the ability to correctly interpret financial information, and made effective and efficient use of financial resources to achieve intended objective of delivering the gross profit target forF’10

- Championed the on-premise effort in winning at the point of purchase by buildinglasting trade relationships with our key customers and our distributor- Designed and led a team of 9 distributor ambassadors, agency personnel, and promotional specialist team within the Arizona marketplace. Developed goals, budgets, and brand building techniques for the entire program- Launched Stellar Gin within the AZ marketplace. Collaborated with brand team in order to craft the brand building model and to deliver the implementation of our desired brand aspiration- Demonstrated awareness of the inter-relatedness of different functions within organizations and collaborated appropriately when addressing problems, resolving issues, and formulating strategies- Performed numerous brand education seminars, tastings, and formal presentations to customers, consumers, and distributor personnel

- Built premium consumer/trade equity for 9 brands through the design andexecution of consumer and trade strategies including advertising, promotion, public relations, digital marketing and special events- Won a national award for driving the best overall market performance in 2007- Received strategic direction from the brand team and tactical direction from the state manager and activated brand activities directly with the distributor, media contacts, and consumers to drive overall brand equity and depletion growth- Acted as the primary contact for brand expertise/training at the distributor and key account level. Championed the brands at consumer interface with key influencers- Served as the source for consumer/channel/competitive insights – fed local market intelligence up through the organization. Participated with the brand/regional teams environmental analysis and collaborated with territory/brand teams to develop innovative programs and ideas

- Launched 2 new wine brands within the Arizona and New Mexico marketplace.Built programming and developed consumer education and trial platforms to ensure maximum penetration within the On/Off/Chain channels- Collaborated with sales leadership, internal sales force, distributor personnel, and key national account buyers to develop marketing programs and identify opportunities to expand the business in existing channels of trade with the entire portfolio (10 brands)- Performed on-going business and competitive analyses and provided findings and recommendations for corrective action where appropriate to Senior Management- Successfully communicated and worked with a large number of key internal groups across the organization on a regular basis including; Brand Team, NationalEvents, Public Relations, Creative Services, Finance, Hospitality, Visitors Center, Promotional Agency, Winery Operations and Production

- Responsible for planning, directing, and controlling the activities of 8 salesrepresentatives covering 120 key accounts within the highest profile territory- Established and delivered key sales tools to the statewide sales force through written and oral communication and during general sales meetings- Trained and mentored multiple Gallo MDP recruits and also worked on Arizona University campuses in order to recruit future candidates