Jason Kappel Email and Phone Number
Jason Kappel work email
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Jason Kappel personal email
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Accomplished data-driven marketing leader passionate about creating deeper customer relationships and enriching the customer experience through interpretation of consumer insights, business metrics, and industry trends. Identifies opportunities and creates actionable strategies. Develops innovative marketing programs and member initiatives while directing goal-focused teams to achieve customer engagement, revenue, and key metrics.• Analytics / Marketing Analytics• Category Marketing• Concept Development• Consumer Insights• CRM / Customer Relationship Management• Cross-functional Leadership• Customer Analytics• Customer Engagement • Customer Experience• Customer Lifecycle Marketing (Acquisition to Retention)• Customer Programs• Customer Relationship Marketing (CRM)• Customer Segmentation• Data Management• Data-driven Marketing• Database Marketing• Digital Marketing• Direct / Direct-channel marketing• E-marketing• Email marketing• Loyalty Program Management• Marketing Automation• Marketing Strategy• Marketing Technology• Multi-channel / Omni-channel Marketing• Product Marketing• Strategic planning• Strategy
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Sr Director, Loyalty And CrmMaterial May 2024 - PresentLos Angeles, California, Us
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Sr Director, Marketing - LoyaltyMurphy Usa Sep 2020 - Mar 2024El Dorado, Arkansas, Us -
Director, StrategyBrierley Apr 2018 - Apr 2020Frisco, Texas, Us -
Associate PartnerLoyaltyone Consulting Feb 2016 - Jan 2018Toronto, Ontario, Ca -
Director, Customer Relationship Marketing (Crm)Gamestop Aug 2012 - Aug 2015Grapevine, Texas, Us− Improved business decision-making and marketing campaign development by advancing the utilization of customer data and analytics; directed internal and external agency staff in development of CRM strategies. − Led direct-channel program and technology initiatives to drive revenue and enhance multi-channel experience. − Championed new behavioral and attitudinal customer segmentation model; the foundation for new customer programs. − As interim Loyalty Director, evaluated and proposed strategic program enhancements to increase member engagement. -
Manager, Relationship MarketingTexas Instruments Sep 2008 - Aug 2012Dallas, Tx, UsDirected eight person staff across email marketing, customer intelligence and sales tool development teams.− Introduced database health and activity reporting to monitor relative strength of database segments. Applied insights to develop corresponding welcome and reactivation communication plans to engage customers through the design cycle. − Led improvements in email strategy planning, processes, and internal service levels. Evolved team to become a strategic partner with marcom and provide guidance on utilizing the channel to engage customers throughout customer design cycle; resulting in double digit growth in email engagement metrics. − Led development efforts to improve application performance and user experience of proprietary sales tool. -
Director, Marketing - Concept DevelopmentBlockbuster Feb 2007 - Feb 2008Denver, Colorado, UsLed cross-functional team (Operations, Creative Services, Merchandising, Market Research, Product Management, IT, and Finance) in concept development to test and assess potential modifications to core business propositions. Accountable for strategic development and planning, market-testing and analysis, and balancing improvements in key business metrics with the consumer experience. -
Director, Marketing - Customer SegmentsBlockbuster Feb 2006 - Feb 2007Denver, Colorado, UsChampioned new segment-focused marketing strategy within Blockbuster; results and findings continue to influence marketing tactics and operating activity in non-marketing functions.
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Director, Marketing - Used Film And TradingBlockbuster Mar 2005 - Feb 2006Denver, Colorado, UsDirected marketing activities to preserve revenue contribution from Used Retail Film and Trading businesses in market experiencing downward pricing pressure.
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Director, Marketing - Film Rental ProgramsBlockbuster Feb 2004 - Mar 2005Denver, Colorado, Us− Instrumental in developing the strategy and testing of multiple rental propositions designed to profitably improve the consumer rental experience - ultimately led to launch of “No Late Fees” campaign in January 2005.− Led marketing strategy and category revitalization plans to grow rental participation and revenue from catalog movies.
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Program Manager, Strategic MarketingBlockbuster Sep 2002 - Feb 2004Denver, Colorado, Us- Launched first, national DVD trading promotion.- Responsible for strategic concept development, planning and testing of key corporate initiatives to drive new revenue streams within the store environment.
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Marketing ManagerSprint Jun 1997 - Sep 2002Overland Park, Kansas, Us- Directed cross-functional team in detailed business review and subsequent development of marketing plan for IP VPN product portfolio.- Analyzed and interpreted market conditions within the small-business international long-distance market to develop and manage marketing programs.- Launched pilot of Sprint’s first product for the price-sensitive segment of the small business market; identified the customer target, quantified the opportunity, developed and priced the offering, secured and trained the sales and service channels, and directed advertising tactics.
Jason Kappel Skills
Jason Kappel Education Details
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Texas A&M UniversityMarketing And Finance -
Smu Cox School Of BusinessMba
Frequently Asked Questions about Jason Kappel
What company does Jason Kappel work for?
Jason Kappel works for Material
What is Jason Kappel's role at the current company?
Jason Kappel's current role is Strategy Director | Customer Engagement | Loyalty | CRM.
What is Jason Kappel's email address?
Jason Kappel's email address is ja****@****ail.com
What schools did Jason Kappel attend?
Jason Kappel attended Texas A&m University, Smu Cox School Of Business.
What are some of Jason Kappel's interests?
Jason Kappel has interest in Education.
What skills is Jason Kappel known for?
Jason Kappel has skills like Product Marketing, Marketing Strategy, Strategy, Advertising, Cross Functional Team Leadership, Management, Crm, Marketing, Business Strategy, B2b Marketing, Market Planning, Program Management.
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