Consulting agencies & research buyers in FMCG, Services & Pharma sector:Usual types of research managed: Usage & Attitudes, Message Recall, Rep Evaluation Studies, Diaries studies in various areas.Specialized in Online Research, Analytics & Insight extraction. Helping clients to adapt & utilize MR methodologies i.e. Brand Loyalty, Brand Equity, Market Segmentation, Clustering, Conjoint, Market Perceptual Mappings etc.Finally, providing actionable recommendation by advanced analysis… Show more Consulting agencies & research buyers in FMCG, Services & Pharma sector:Usual types of research managed: Usage & Attitudes, Message Recall, Rep Evaluation Studies, Diaries studies in various areas.Specialized in Online Research, Analytics & Insight extraction. Helping clients to adapt & utilize MR methodologies i.e. Brand Loyalty, Brand Equity, Market Segmentation, Clustering, Conjoint, Market Perceptual Mappings etc.Finally, providing actionable recommendation by advanced analysis of Marketing / Sales (primary or secondary) data. Occasionally involved in the deployment of the findings as well. Show less

Consulting clients about the proper research approach and methodology design.Introducing new methodologies, increasing the company’s knowledge & research portfolio, applying cutting-edge marketing science tools to the solution of business needs.Support in design, analysis & presentation of the project findings.Sampling, statistical modeling and questionnaire design according to the research brief objectives.Applying special research methods & SPSS statistical techniques… Show more Consulting clients about the proper research approach and methodology design.Introducing new methodologies, increasing the company’s knowledge & research portfolio, applying cutting-edge marketing science tools to the solution of business needs.Support in design, analysis & presentation of the project findings.Sampling, statistical modeling and questionnaire design according to the research brief objectives.Applying special research methods & SPSS statistical techniques, interpreting further the results of the study. Show less

Leading and directing research initiatives to provide valuable market and customer insights to marketing functions and lines of businesses. Making strategic decisions on solution methodology by melding business needs / knowledge with research and operational insights to propose. Initiating and executing both qualitative and quantitative research projects.Consolidating and presenting research results & recommendations to company’s senior management.

Responsible for the overall project management of major Greek and international clients about FMCG’s, Health Care, Telecom, Banking Services etc. That is:Survey Design – contact with the client, research proposal.Data Collection – interviewers’ briefing, overall coordination of Field & Data Processing dept, in order to ensure schedule agreed with client & quality standards.Reporting – analysis & synthesis of results, presentation to the client, full report with conclusions &… Show more Responsible for the overall project management of major Greek and international clients about FMCG’s, Health Care, Telecom, Banking Services etc. That is:Survey Design – contact with the client, research proposal.Data Collection – interviewers’ briefing, overall coordination of Field & Data Processing dept, in order to ensure schedule agreed with client & quality standards.Reporting – analysis & synthesis of results, presentation to the client, full report with conclusions & recommendations. Show less