Marketing Director
The Orthopaedic Institute
Responsible for all strategic marketing and communications plans; directed efforts in research, design, production, and execution of integrated marketing materials and advertising messages for a variety of channels including print, radio, television, web-based, and social media; supervised three direct reports and additional team members in a matrix environment; participated in process improvement projects; assisted in employee and patient relations, including employee training and creation of support materials; and recommended strategies to enhance patient satisfaction and retain employees. Led multiple initiatives to enhance brand awareness and value proposition via traditional media, social media, and relationship marketing leading to company’s increased financial performance: Marketing campaign that assisted in increase of specific county revenue by 10% in 12 months. Television campaign that generated a 50% improvement in patient awareness. Launched a social media campaign that generated over 500 fans/followers in 1 week. Website design that received a 2008 ADDY. Key contributor to multiple business process improvements leading to customer and employee satisfaction. Revised and conducted employee training for new and existing employees (300 employees), leading to improved customer service and increased employee retention. Frequently chosen as project lead for new business endeavors.