Digital Strategist (Global)
Singapore
• Assisted 8 country teams on performance marketing across APAC, ME & US.• Hands on execution of paid social, retargeting and mobile app funnel marketing (46% reduce in CPL)• Moved the execution of channels and media buying from Agency to internal thus saving cost and efficiency (51% decrease in cost and achieved 46% decrease on cost per acquisition) • A successful case with Twitter and nanigans on expanding Reebonz business on Middle East - able to increase app installs by 4x, 530% increase in ROI) case study link• Lead the 360 personalization for 600K users (Evergage) project via different Machine learning concepts. (Successful achievement)• Built Marketing Dashboards and Reporting Automation saving 1-2 Human resource time. • Providing key insights to marketing team (cohort Analysis, Breakeven, LTV, CAC, ARPU, Retention, Churn Rate)• Providing Training on Google analytics, Paid social advertising and Other Mobile Analytics(15-20 across the stint at ReebonzABOUT:Reebonz is one of the most established online luxury sales companies in Southeast Asia consisting of over 300 staff, with business operations in countries such as Singapore, Malaysia, Indonesia, Taiwan, Hong Kong, Thailand, Australia, China, US, ME and South Korea.http://en.wikipedia.org/wiki/Reebonz